Effect Maker FALL HOLIDAYS ChallengeโฐDeadline: November 16๐ฐPrize pool: $10,000๐จTheme: FALLLearn More
Exploding KittensAR Challenge on TikTokFROM 1 BRIEF TO 3,000 AR EFFECTSWhen we opened the brief to creators, the brand scaled beyond a single campaign asset.Results1,000+ creators participated globally~3,000 AR TikTok effects*Billions of organic impressions on TikTokInteractive, platform-native content distributed by creators โ not just the brandSelected pieces published to brandโs profile*One AR effect can generate thousands of user-made videos!!!What this provesOne brand ideaThousands of creator interpretationsExponential organic reach
Meta + Dubai's Museum of the Future + Accenture + Emirates#TOMORROWTODAYEffects Challenge on InstagramBRAND'S MISSION BECOMES CREATOR'S INSPIRATIONHundreds of interactive mission statement visualizations delivered by a global creative community.Results400+ creators participated globally500+ effects* created for InstagramThousands of video created and postedNo IP used, yet billions of organic, impressions generated*One AR effect can generate thousands of user-made videos!!!What this provesTurn your mission into a briefAllow creators accumulating millions of followers to share their visionMake everybody watch