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Game Madness Challenge
Get ready for a very special March edition of Challenge Tags by Snap AR! For March, we are going mad for Game Lenses! We want you to create an experience that will make Snapchatters compete and play!
Create interactive Lenses that challenge users to try to get high scores or get to the next level and get a chance to win your share of the $10,000 prize pool! Click 'How to Join' below for details, then go ahead and register below – let the Game Madness begin!

đź“ť Task

Your task is to create a gamified Lens that will make Snapchatters play and explore some innovative gaming formats. Try using the new Leaderboard feature so players around the world can try to one-up each other. Snapchat Lenses are the best place to game – get inspired by other game Lenses created by our community and give us the next generation of AR games!

đź’° Prizes

In this Challenge you can win your share of the $10,000 prize pool!
place-1
$2,500
1st Place
place-2
$1,500
2nd Place
place-3
$1,000
3rd Place
place-4
$250
20x Honorable Mentions

How to join?

Join Challenge Tags directly in Lens Studio!
Here's how to take part:
  1. Register for the Challenge below!
  2. Download Lens Studio and create your Lens.
  3. When submitting your Lens, apply the Game Madness Challenge tag in My Lenses. This tag will only show up if you have registered in the last 48 hrs. Note: The tag could take up to 48 hrs to appear.
  4. Publish your Lens - that's it!

📆 Timeline

🏆 Judging Criteria

Idea Quality
Idea Quality
How creative and original is the idea?
Theme Focus
Theme Focus
Is the idea relevant to the Challenge tag?
Implementation of Idea
Implementation of Idea
How well was the idea implemented from a technical and design point of view?

Education

Here are some great resources to help you build a game Lens:
Building Your First Lens
Building Your First Lens
This written guide is for new creators.
It will walk you through how to add effects and 3D content to a project, and closes the creation loop by covering how to test and publish your Lens.
Building Your First Lens (Video)
Building Your First Lens (Video)
This video tutorial series gives you step-by-step instructions on Building Your First Lens — from opening Lens Studio for the first time, to publishing your first Lens!
Building a Physics Game
Building a Physics Game
While this video series by Lens Creator Ben Knutson teaches you how to create a game with physics, you’ll pick up many other skills as well. Including, how to generate new assets with our GenAI suite, and even a quick video on how to add a Leaderboard — perfect for our March Challenge. Try the leaderboard feature to make your game more engaging!
Bitmoji Runner Game Tutorial
Bitmoji Runner Game Tutorial
Bitmoji Runner-style games are fun and popular on Snapchat. This written guide can help you create your own variation in Lens Studio.

ℹ️ FAQ

Make sure you read our Terms & Conditions and Privacy Policy before submitting.
Who can take part?
Residents of which countries can NOT take part?
How to take part?
Which Lenses are not eligible for this challenge?
Do I need to have a Snapchat account?
Is there any Submission Fee to take part in the contest?
Will I receive confirmation that my Lens has been submitted correctly?
What if I registered for the challenge on 3/31 and don’t see the tag until the next month?
Can I tag older Lenses?
Can I create, publish, and tag my Lens before registering for the Challenge?
Who should I contact to ask about or confirm if my Lens has been submitted correctly?Â