Join the Game Madness Challenge with Snap AR 💰🏆

Game Madness Challenge

Get ready for a very special March edition of Challenge Tags by Snap AR! For March, we are going mad for Game Lenses! We want you to create an experience that will make Snapchatters compete and play!

Create interactive Lenses that challenge users to try to get high scores or get to the next level and get a chance to win your share of the $10,000 prize pool! Click 'How to Join' below for details, then go ahead and register below – let the Game Madness begin!

📝 Task

Your task is to create a gamified Lens that will make Snapchatters play and explore some innovative gaming formats. Try using the new Leaderboard feature so players around the world can try to one-up each other. Snapchat Lenses are the best place to game – get inspired by other game Lenses created by our community and give us the next generation of AR games!

💰 Prizes

In this Challenge you can win your share of the $10,000 prize pool!

$2,500

1st Place

$1,500

2nd Place

$1,000

3rd Place

$250

20x Honorable Mentions

How to join?

Join Challenge Tags directly in Lens Studio!
Here's how to take part:

Register for the Challenge below!
Download Lens Studio and create your Lens.
When submitting your Lens, apply the Game Madness Challenge tag in My Lenses. This tag will only show up if you have registered in the last 48 hrs. Note: The tag could take up to 48 hrs to appear.
Publish your Lens - that's it!

📆 Timeline

🏆 Judging Criteria

Idea Quality

How creative and original is the idea?

Theme Focus

Is the idea relevant to the Challenge tag?

Implementation of Idea

How well was the idea implemented from a technical and design point of view?

ℹ️ FAQ

Make sure you read our Lensathon Terms & Conditions and Privacy Policy before submitting.

Who can take part?

Residents of which countries can NOT take part?

How to take part?

Which Lenses are not eligible for this challenge?

Do I need to have a Snapchat account?

Is there any Submission Fee to take part in the contest?

Will I receive confirmation that my Lens has been submitted correctly?

What if I registered for the challenge on 3/31 and don’t see the tag until the next month?

Can I tag older Lenses?

Can I create, publish, and tag my Lens before registering for the Challenge?

Who should I contact to ask about or confirm if my Lens has been submitted correctly?

Registration Form

First name

Last name

Your country of residence

Your Snapchat username

How did you hear about this program?

I have read the challenge Terms and Conditions and I accept its provisions.

I have read the Privacy Policy and I accept its provisions.

I consent to the processing of my personal data for the purposes of the challenge. I understand that I can withdraw the consent at any time by contacting the Organizer at [email protected]. I acknowledge that withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

I would like to receive communication, updates and promotional material about Snap Product & Services from Snap Inc. and its partners. You can unsubscribe at any time.

No Purchase Necessary. Open to users who are the age of majority in their country (except in those countries excluded in the Official Rules) at the time of entry. Begins on March 4, 2025 at 1:00 pm Central Europe Time. Entries must be received by March 31, 2025 at 23:59 pm Central Europe Time. See Official Rules for entry requirements, prize, and details. Msg & data rates may apply. Void where prohibited.