by HBO

This Instagram Effect is one of the first official IG Branded Camera Effects created. It lets you choose your allegiance in the ongoing war between Ice and Fire!

by HBO

The final season of Game of Thrones is here and so is the ultimate fight between Ice and Fire. Point your phone to the sky and decide about the outcome yourself.

by HBO

check out this Snapchat Lens created for the premiere of the final season Game of Thrones TV series. It uses Snapchat’s body tracking to put a dragon on your shoulder! It was used by many actors starring in the show to make hype around the show even bigger.

by HBO

See the ice dragon landing on top of New York’s Flatiron Building and covering the whole thing in ice. This Lens is an example of Snapchat’s new “Landmarkers”— augmented reality effects tied to specific, well-known landmarks, like the Flatiron Building or the Eiffel Tower.

Read more: Snapchat’s new ‘Game of Thrones’ lens brings a massive ice dragon to New York

by Nazareth Carrero

The filter for Space Lovers! Turn yourself into extraterrestrial with a space helmet – and invite your friend for the space journey!

by Lens That

Feel like a 90s games hero! Choose if you wanna be a Tekken 3 fighter, Ridge Racer Type 4 driver or Resident Evil zombie. Check out all backgrounds from the legendary games in our special AR effect.

Read more: PlayStation Case Study

by mARc Wakefield

“It’s a message sent from a future post apocalyptic world. The sea is uninhabitable and acid rain falls from the sky.”

@Marc Wakefield

by Vladyslav Yarovyi

“I prefer to call it a “story” rather than effect. Hope you like it. To dive deeper into it I suggest watching the video with a sound.”

@ Vladyslav Yarovyi

by B3D Interactive

An impressive AR creator of a rollercoaster! Choose a place, design and change colours of your own rollercoaster.

by Marc Wakefield

Amazing take on the topic of an Instagram AR game. Marc’s description: “Here’s a little thing I have been working on. It’s an actual working game! I made it with around four lines of JS and an absolute BEAST of a patch layout! Get loads of likes, even when you don’t have loads of likes. The score is uncapped so the only limit is your time and the strength of your jaw! 😂
I came up with this idea with the awesome Casie Lane Millhouse-Singh while working on a project with her.”

Although this effect is still in development, using it is already an interesting and fun experience. Be sure to check it out!

by Tom Clancy’s The Division

‘The principle behind the Echo Experience is similar to that of other AR-based games such as Pokemon Go and Ingress. You’ll need to keep your Messenger switched on at all times and go to the location prompted on the map. Multiple Points of Interest such as grocery stores, schools, gas stations or banks, can be found in each of the cities. Once at the location, you’ll be able to ‘relive’ certain moments that will let you collect exclusive rewards and in-game items that will automatically be unlocked when The Division 2 launches via the Ubisoft Club.’

Source & read more: wcctech.com

by Warner Bros.

Say “OK SHAZAM!” to unlock the #SHAZAM voice activated lens! Try it on Snapchat now!
@ShazamMovie

by Dark Horse Entertainment

The army of the dead is rising… Join Hellboy on his quest in the newest movie of the series!

by Mike Manh

Become almost invisible in this crazy good effect using segmentation feature!

by Ben Ursu

Plexus took second place in Spark AR Segmentation Challenge. Transport yourself into the inner mind and be sure to unmute audio.

by Insta3D AR

Keep calm & rock on! Friday is closer than it feels! Feel like a star while grubbin’ on some baby back ribs, after all, it’s not about the destination it’s all about the journey 🤩 @Insta3DAR

by ABC News

A fight is brewing over whether a tunnel should be built a stone’s throw from Stonehenge. Find an open space & tap the link below to launch your Facebook app & explore Stonehenge for yourself!

by Dyn fotografia

The amazing effect which lets you become one of Lego superhero characters! Bat your eyes and open your mouth to see what happens!

by Lens That

It’s Valentine’s Day! Create your own Love Someone video with our lens to celebrate 💜 Lens made by Lens That for Warner Bros. Records.

@Lucas Graham

by Vladyslav Yarovyi

Heart-shaped eyes and hearts floating around… Valentine’s Day is here!!!

by ABC News

Check out a AR room from an abandoned mansion that’s been transformed into a work of art.