by Dove

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

by DCHQ

Bring the Aquaman action figure to life! Download the Snapcode for an underwater adventure
#Aquaman

by NYLON

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

by Predator Gaming

A series of Facebook Camera Effects created by Acer to promote Predator Gaming hardware. Nod to become one of the Predator characters!

by Warner Bros. Pictures / Roadshow / OMD

To promote the upcoming release of Warner Bros. Pictures’ latest film, ‘The Meg’, Roadshow Films and OMD have partnered with Snapchat to create an Australian first underwater world lens.

Using Snapchat’s Sky Segmentation technology, the lens turns the user’s actual environment into an underwater experience, with a terrifying 75-foot-long shark known as the Megalodon – swimming straight for the screen.

Read more: Roadshow, OMD and Snapchat partner up to launch market first augmented reality lens

by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Pepsi

A special effect filter will superimpose a fizzing can of Pepsi Max Cherry on to users’ images and the interactive decal will then see the drink poured into the Snapchatter’s mouth upon movement. The animation will end with selfies being disrupted by a “surprising and unexpected” explosion of the fruit flavoured drink.

Read More: Fab News. Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

by Jinnie the Wew

Imagine the world is a one huge platofrm game! Draw the line of apples and then collect them as Crash Bandicoot would do it.

by Spe3d

Facebook Camera Effect created to celebrate Lego’s 60th birthday. Play with minifigures by dragging them and have a happy brickthday 🎗🎉

by Hurts Donut Co.

Snapchat Lens created to celebrate the National Donut Day. The effect adds sprinkles on user’s face and was partof the contest commutations were participants stood a chance to win free dozens for an entire year!

by Mars Wrigley Confectionery U.S.

Snapchat Lens created to honor the #NationalCaramelDay. Check it out! #unsqaurecaramel

by German Ministry of Defense

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

by Lens That

Are you ready to face the nordic gods? Before you do, become a God of War and use your front camera to freeze your screen with northern ice. Then, flip your camera to test your combat skills with the mighty magical axe – Leviathan. Prove yourself worthy to bear it or give up and perish.

by HBO

For the show’s premiere on April 22, HBO and Kilter are partnering with Snapchat for Westworld-themed lenses—a world lens and a selfie lens—that includes “a bit of new tech from Snapchat,” according to Sabrina Caluori, svp of digital media and marketing at HBO. The selfie lens will let users include their name, a first for Snapchat, Caluori said.

Read more: Adweek. How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by McDonald’s

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

Read more: Snapchat. Creative Spotlight. McDonald’s.

by Great Clips

Great Clips seeks to reach teens and young adults with a Snapchat effort that features wacky hairstyles that customers can easily share on the image-messaging platform. You can choose out of 3 completely different looks.

Read more: Great Clips debuts Snapchat Lens with ‘wacky’ hair try-ons

by Lens That

To celebrate National Fried Chicken Month in a big way, KFC Malaysia created the Ayam Champion filter. Upon sharing photos or videos on Instagram Stories, with @KFCmalaysia tag, all participants stood a chance to win KFC vouchers worth RM100 (around 25 USD) daily.

by BASE Belgium

“Time for pie! 🎂 BASE Belgium now has 100.000 fans and that means: cake for everyone! 🎉 We created a yummie camera game for this special occasion. How much cake can you eat?”

by General Mills

General Mills partnered with Snapchat to drive awareness for Honey Nut Cheerios on National Cereal Day.

Read more: Snapchat. Creative Spotlight. General Mills

by Lens That

There is no need to be evil to become an evil; transform yourself into the king of hell by putting a Lucifer Effect on. Booyah!

by FIFA

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

by McDonald’s New Zealand

When two favorites collide… Cheeseburger Flavored Shaker Fries are here! The lens was created to rise awareness about the ongoing promotion in New Zealand. Play the game, go to McDonald’s and get your free shaker sachet with any large combo, available for a limited time!

by Lionsgate

Entertainment company Lionsgate is the first brand to run a Context Card alongside a lens. The company is attaching a Context Card to a lens it is running on Monday for its upcoming film “Wonder”. The lens celebrates “World Kindness Day,” and if users swipe up on the Context Card, it leads to a URL where they can insert their location, view screening times and purchase tickets.

Read More: Business Insider. Snapchat’s latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date