Web Lens
Game Challenge

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Publish web games on Snapchat
for a chance to win your share
of the $30,000 prize pool

Did you know that you can publish web games on Snapchat?

Meet the Web Lens publishing flow, allowing you to easily drop your best web games right on Snapchat. Use any web stack to build and take advantage of the Web Lens APIs for Bitmoji, Leaderboards, and Persistent Storage to make your game unique, sharable, and Snapchat native.

You’ve got until October 26th to register and submit your Web Lens game below.

Be one of the very first to publish games on Snapchat's web runtime.

Your Task

Your task is to use the Web Lens publishing flow in My Lenses to post your top web games to Snapchat.

Here’s how you do it:

Snapchat handles the rest.

Prizes

In this Challenge you can win your share of the $30,000 prize pool spread between 5 prize categories:

Best Game Mechanic

The most smooth and creative gameplays with a strong core loop.

Most Creative Original Concept

A fresh, original idea executed well.

Best Use of Snap's Social Features:

Most meaningful use of Bitmoji, Leaderboards, and Persistent Storage, shaping the experience to feel native to Snapchat.

Best Game by Metrics: Long Plays

Most engaging games based on long play sessions.

Best Game by Metrics: Retention

Games Snapchatters return to most often.

In each category, the Snap judges will select top 3 winners:

1st$2,500
2nd$1,500
3rd$1000

On top of that, we’ll also reward 25 standout games with honorable mentions.

25 x honorable mention$200
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Haven’t built a web game yet?
Not sure how to make your original build Snapchat native?

Here’s how you make it happen:

If you need any further support while building or publishing your Web Lens game, join the #games Discord channel and post your questions there.

Why Publish Games on Snapchat?

Whether you’re an active Lens Creator or a game developer, who never used Snapchat before, there are plenty of reasons why you should publish games on Snapchat using the Web Lens publishing flow.

Here’s a few:

Snapchat gives you access to almost 1B users with ~300 million Snapchatters using Lenses every single day!

You don’t need to learn any new software. Use any web stack and take advantage of an AI-assisted workflow to bring your ideas to life.

You can submit both new builds, as well as top games from your portfolio – just make sure they meet the platform requirements and show off your creative spirit.

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How to Join

  1. Register for the Challenge using the form below.
  2. Build a game using any web stack, e.g. PlayCanvas or Vite.
  3. Sign up for Snapchat to access My Lenses – that’s where you’ll publish your Web Lens game.
  4. Use the available Web Lens APIs for Bitmoji, Leaderboards, and Persistent Storage to turn your game Snapchat native.
  5. Publish your Web Lens and record a video preview showcasing your game.
  6. Submit your Lens for the Challenge using the form at the bottom and you’re all set!

Timeline

Challenge Start:
Submission Deadline:
Winners Announcement:

Judging Criteria

Idea Quality

How creative and original is the idea?

Game Design

How engaging and retentive is the gameplay?

Implementation of Idea

How well was the idea implemented from a technical and design point of view?

FAQ

Who can take part?
  • You must be at least the age of majority in your country, state, province, or jurisdiction of residence at the time of entry;
  • This Challenge is open globally, but with exceptions (see the question below);
  • Employees of Snap Inc. and Lenslist (both Lenslist and Lens That) and their immediate family are not eligible to participate.
Residents of which countries can NOT take part?

Individuals who are residents of, or entities/organizations domiciled in countries noted in the EU list of non-cooperative jurisdictions: American Samoa, Anguilla, Dominica, Fiji, Guam, Palau, Panama, Samoa, Trinidad and Tobago, US Virgin Islands, Vanuatu, Seychelles, as well as any country that is under any trade or economic sanction or on any program or country list designated by the United States Treasury’s Office of Foreign Assets Control, or where the laws of the United States or local law prohibits their participation or receipt a prize in any contest and specifically excludes Russia, Belarus, Crimea, Donetsk, and Luhansk regions of Ukraine, Cuba, North Korea, Iran, and Syria.

How to take part?
  1. Register for the Challenge using the form below.
  2. Build a game using any web stack, e.g. PlayCanvas or Vite.
  3. Sign up for Snapchat to access My Lenses – that’s where you’ll publish your Web Lens game.
  4. Use the available Web Lens APIs for Bitmoji, Leaderboards, and Persistent Storage to turn your game Snapchat native.
  5. Publish your Web Lens and record a video preview showcasing your game.
  6. Submit your Lens for the Challenge using the form at the bottom.
Do I need to have a Snapchat account?

Yes, you need an active Snapchat account to create and publish your Lens and to take part in this Challenge.

Is there any Submission Fee to take part in this Challenge?

There is no submission fee, you can take part free of charge.

Will I receive confirmation that my Lens has been submitted correctly?

Yes, you should receive an email confirming both your registration for the Challenge and submitting your Lens. If you don’t see it in your inbox, please check the spam folder or reach out to the Lenslist team at: [email protected].

Registration Form