It has never been a better time to get started with Lens Studio and make it your AR home!
On August 27th, there was a change in the AR landscape when one of the major AR platforms was shut down. Snap AR on the other hand keeps releasing new features and pushing the boundaries in AR. This Lensathon is here to allow you to take all your learnings and experiences, assets and effects and give them a new life on the one and only AR-first platform – Snapchat!
💰 Tracks & Prizes
‘Your new era’ Lensathon gives you two different tracks you can submit for – and we definitely encourage you to try both! Keep in mind that you can also submit one Lens in two tracks, provided it fits both themes.
Take your best AR experiences made on other AR platforms and remake them for Snapchat, taking advantage of all the powerful capabilities Lens Studio offers!
Start your new era now and share your most iconic work with millions of Snapchatters worldwide.
Prizes — Remix Track
1st Place
$2,000
2nd Place
$1,500
3rd Place
$750
4th Place
$500
5th Place
$250
Keep in mind that you’ll have to include a link to the AR experience you’re remaking!
The second track is dedicated to Lens Studio beginners, first-timers and all the brave creators and developers ready to explore new software.
We want you to take advantage of Lens Studio’s key features, as well as learning resources like the Lens Studio for Spark Developers guide or Lens Studio templates found in the Asset Library and come up with an original Lens that will serve as a starting point for your new Lens Studio era.
You can create Lenses in 5 different categories described below.
Self-Expression Lens
The classic, the staple, the base of all social AR – get started with Lens Studio, even generate your very own ML face effect, to give Snapchatters a way to express themselves in their next selfie.
Y2K Babe
pradeepa_an2021
Marker Tracking Lens
Connect the physical with the digital – create a Lens that will be anchored to the real world with a trackable marker and make your AR Lens a reality!
Arigato Dance
jeeteshsingh09
Game Lens
Snapchatters love to share game-style Lenses with their friends and compare scores. Create a game with a Leaderboard to see where friends stack up! Learn how to create a gamified AR experience in Lens Studio.
Pizza Perfect
karunstha
Bitmoji Lens
In this category you can explore a format you haven’t tried before – take advantage of the brand new Lens Studio capabilities and Bitmoji templates to make Snapchat an even more playful place!
Bitmoji Picker
ibrahimasmarr
Try-on Lens
Get started with creating AR shopping Lenses on Snapchat – explore all types of try-on templates you wouldn’t find on any other platform and allow your audience to dress up in clothing, jewelry, glasses, and more!
Candy Love
rehighstudio
Prizes — Brave New Lens Track
In each of the 5 categories for this track you can win:
$1,000
1st Place
$500
2nd Place
$200
3rd Place
$100
3x Honorable Mentions
Additional Must-Have: Publish a Spotlight Video!
To get into the groove of expressing yourself and publishing your AR work on Snapchat, we ask you to record and post a video showcasing your Lens to Spotlight.
Keep in mind that a link to your Spotlight video is a must when submitting your Lens for this Lensathon.
📆 Timeline
🏆 Judging Criteria
Craft
How well-designed and executed is this Lens?
Utility
How useful and beneficial is this Lens?
Innovation
How original is this Lens? Does it utilize a new method or idea?
Technology
How technically advanced is this Lens?
Magic
How exciting or thought-provoking is this Lens?
📒 Learning Resources
Watch and explore some useful resources – tutorials and guides – that might help you come up with a winning Lens!
You must be at least the age of majority in your country, state, province, or jurisdiction of residence at the time of entry;
This challenge is open globally, but with exceptions (see the question below),
Employees of Snap Inc. and Lenslist (both Lenslist and Lens That) and their immediate family are not eligible to participate,
Residents of which countries can NOT take part?
Individuals who are residents of, or entities/organizations domiciled in countries noted in the EU list of non-cooperative jurisdictions: American Samoa, Anguilla, Dominica, Fiji, Guam, Palau, Panama, Samoa, Trinidad and Tobago, US Virgin Islands, Vanuatu, Seychelles, as well as any country that is not under any trade or economic sanction or on any program or country list designated by the United States Treasury’s Office of Foreign Assets Control, or where the laws of the United States or local law prohibits their participation or receipt a prize in any contest and specifically excludes Russia, Belarus, Crimea, Donetsk, and Luhansk regions of Ukraine, Cuba, North Korea, Iran, and Syria.
How to take part?
First create and publish your Lens!
Sign up for Snapchat in order to build in Lens Studio;