Hero image
Throwback Challenge
Get ready for a blast to the past because this month the challenge is Throwback. What era would you most want to revisit? Are there core memories you wish to unlock? Let’s see your best vintage-inspired Lens.

📝 Task

The possibilities are endless! Try creating fashion looks based on your favorite decade, rank the best analog toys of your childhood, celebrate music of a bygone time, or build a retro game that’s giving old-school arcade vibes.
There’s many new features to use in Lens Studio. Here’s a few recommendations to try out: AI Portraits Beta, Style Generator, the latest Games features, Garment Generation.
Check out these nostalgic Lenses already on Snapchat and show us your unique take!

💰 Prizes

In this Challenge you can win your share of the $10,000 prize pool!
place-1
$2,500
1st Place
place-2
$1,500
2nd Place
place-3
$1,000
3rd Place
place-4
$250
20 x Honorable Mentions

How to join?

Join Challenge Tags directly in Lens Studio! Here’s how to take part:
  1. Register for the Challenge below!
  2. Download Lens Studio and create your Lens.
  3. When submitting your Lens, apply the "ch0throwback Challenge" tag in My Lenses. This tag will only show up if you have registered in the last 48 hrs. Note: the tag could take up to 48 hrs to appear.
  4. Publish your Lens – that's it!

📆 Timeline

🏆 Judging Criteria

Idea Quality
Idea Quality
How creative and original is the idea?
Theme Focus
Theme Focus
Is the idea relevant to the Challenge tag?
Implementation of Idea
Implementation of Idea
How well was the idea implemented from a technical and design point of view?

ℹ️ FAQ

Make sure you read our Terms & Conditions and Privacy Policy before submitting.
Who can take part?
Residents of which countries can NOT take part?
How to take part?
Which Lenses are not eligible for this challenge?
Do I need to have a Snapchat account?
Is there any Submission Fee to take part in the contest?
Will I receive confirmation that my Lens has been submitted correctly?
What if I registered for the challenge on 8/31 and don't see the tag until the next month?
Can I tag older Lenses?
Can I create, publish, and tag my Lens before registering for the Challenge?
Who should I contact to ask about or confirm if my Lens has been submitted correctly?

Registration Form

No Purchase Necessary. Open to users who are the age of majority in their country (except in those countries excluded in the Official Rules) at the time of entry. Begins on August 4, 2025 at 1:00 pm Central Europe Time. Entries must be received by August 31, 2025 at 23:59 pm Central Europe Time. See Official Rules for entry requirements, prize, and details. Msg & data rates may apply. Void where prohibited.