Holidays Challenge

Lenslist x Effect House

Holidays Challenge

Winter Holidays mean different things and traditions in different cultures, yet one stays the same – celebrating this time with our close ones, exchanging gifts or good wishes and…food. Lots of food. So, together with our partners at TikTok’s Effect House, we decided that it will be a great occasion to showcase our holiday spirit as a community. Our goal was to generate hundreds (turned out to be thousands) of celebratory effects and reward Creators of the most interesting ones with a $35,000 prize pool.

quick recap

2,632

No. of Submissions

~1,100

Creators, who submitted

No. of Prizes

$35,000

Prize Pool

Global

Reach & Diversity

Briefing Period

Creative Brief and Custom Landing Page

The most important thing to come up with before the challenge is the creative brief for our community to know what the task is, what they can win and how. It also should inspire them to come up with a one of a kind project.

With each challenge also comes a custom landing page (not a branded template), designed to communicate our partner’s mission and image, combined with our voice, the community knows so well.

Next to the LP, we also develop a custom registration and submission form, adjusted to the needs of our partner and made in accordance with GDPR security and privacy standards, making sure that all the data we gather is safe and secure.

Another important task to tick off during the pre-launch phase are the Terms and Conditions. We create this document with our legal team for each and every challenge.

Submission Period

Outreach Campaign

With the submission period lasting exactly 21 days and thousands of people in our AR Community to reach, we had to up our communication to the highest levels. The channels we used:

Lenslist Socials

Instagram, Twitter, TikTok, Snapchat, Facebook, Discord – with more than 35k friends, followers or members on board.

Our Mailing List

Probably the most comprehensive AR yellow pages existing.

Social Media DMs

Direct and not automatized communication is the key to connecting with our community.

The Results & Selection Period

This campaign was special to us in many ways. For one – we broke our own record, gathering over 2,600 effects from our community, but we also created a special bond with many of the participating Creators, who shared with us their family traditions, celebrations specific to their culture and…so many good wishes we could spread them around for a whole year. Thank you!

As always, selecting the best effects was hard, taking into account how many great works were submitted, but in the end, together with our partners at Effect House, we managed to select 43 winners. See some of our top picks below.

Once the winners are selected, we start the prize fulfillment process right away. With all the necessary paperwork needed to be signed to transfer the prize money to all different countries, with a data validation piece on top, this process takes a couple of weeks, but considering our experience in the field, we take care of the process from start to finish with no unnecessary issues or delays.

Final Thoughts

This AR Challenge proves that flawless collaboration with one goal leading all partners involved is the recipe for success – with over 2,500 submissions, this was definitely one of our best challenges to date. Also, giving Creators an option to submit their work directly in the software they develop their AR effects, motivates participants to publish even more submissions. Big thank you to the Effect House team and all AR Creators who celebrated winter holidays with us!

This challenge proves that this format can work for all types of innovative brands. Why?

Hundreds of Creators developing AR experiences within your brand’s image, mission or campaign means thousands of people create content using these effects at the same time = more visibility, organic reach and brand awareness;

AR Community is ready to come up with high quality content, creative designs and well-developed 3D models (see the winners!);

You can license AR experiences you like most = wide spread of inspired work to choose from instead of 2 or 3 creative proposals from your agency;

AR Creators are social media influencers of creative spaces online and have global reach – the average followers count of an AR Creator is ~30k.

Boosting the innovative, creative and collaborative image of your brand = checking off all three most valuable tenets of web3/metaverse marketing approach.