Call For Content 2 Our Future Planet

Lenslist x Spark AR

Call for Content #2: Our Future Planet

The second mass engagement activation we did with Meta was all about the future and how our Community imagines it to look and feel like. This time we divided the prize pool of $40,000 into two tracks: Face Effects and World AR, since one of our partner’s goals was to generate more spatial effects created for the rear-view camera. This futuristic theme happened to really strike a cord with AR Creators, who delivered many experiences we have never seen before!

quick recap

363

No. of Submissions

220

Creators, who submitted

No. of Prizes

$40,000

Prize Pool

60 countries

Reach & Diversity

Briefing Period

Creative Brief and Custom Landing Page

The most important thing to come up with before the challenge is the creative brief for our community to know what the task is, what they can win and how. It also should inspire them to come up with a one of a kind project.

With each challenge also comes a custom landing page (not a branded template), designed to communicate our partner’s mission and image, combined with our voice, the community knows so well.

Next to the LP, we also develop a custom registration and submission form, adjusted to the needs of our partner and made in accordance with GDPR security and privacy standards, making sure that all the data we gather is safe and secure.

Another important task to tick off during the pre-launch phase are the Terms and Conditions. We create this document with our legal team for each and every challenge.

Submission Period

Outreach Campaign

Submission period is the time when Creators submit their effects for our challenge. Lasting a bit over 3 weeks, we’re promoting the challenge ongoingly through multiple channels:

Lenslist Socials

Instagram, Twitter, TikTok, Snapchat, Facebook, Discord – with more than 35k friends, followers or members on board.

Our Mailing List

Probably the most comprehensive AR yellow pages existing.

Social Media DMs

Direct and not automatized communication is the key to connecting with our community.

The Results & Selection Period

This futuristic AR Challenge brought us some of the more intricate and interactive AR experiences we’ve ever seen. Our AR Creators really took it upon themselves to go big and showcase how their skills can influence how we all see our lives and planet changing in the upcoming years. The whole activation resulted in 360 submissions and 22 winning AR effects and countless amounts of pride in our community. Here you can experience some of the winning projects:

Once the winners are selected, we start the prize fulfillment process right away. With all the necessary paperwork needed to be signed to transfer the prize money to all different countries, with a data validation piece on top, this process takes a couple of weeks, but considering our experience in the field, we take care of the process from start to finish with no unnecessary issues or delays.

Final Thoughts

This challenge must be one of our all time favorites – the level of AR effects entered was out of this world and really showcased the power of AR and how it helps us envision the future we all look forward to. Overall the futuristic or even sci-fi theme works amazingly well when aiming to inspire AR Creators – the next generation of digital-native artists and developers. Thanks to all participants and our trusting partner for pulling it all together!

This challenge proves that this format can work for all types of innovative brands. Why?

Hundreds of Creators developing AR experiences within your brand’s image, mission or campaign means thousands of people create content using these effects at the same time = more visibility, organic reach and brand awareness;

AR Community is ready to come up with high quality content, creative designs and well-developed 3D models (see the winners!);

You can license AR experiences you like most = wide spread of inspired work to choose from instead of 2 or 3 creative proposals from your agency;

AR Creators are social media influencers of creative spaces online and have global reach – the average followers count of an AR Creator is ~30k.

Boosting the innovative, creative and collaborative image of your brand = checking off all three most valuable tenets of web3/metaverse marketing approach.