The most important thing to come up with before the challenge is the creative brief for our community to know what the task is, what they can win and how. It also should inspire them to come up with a one of a kind project.
Lenslist x Spark AR
Call for Content #3: Those Long Nights
Our last AR Challenge of 2021 was a proper end-of-year celebration.With a ‘Those Long Nights’ theme, we invited AR Creators to come up with AR effects describing how they like to spend their evenings – not limiting those ideas to partying, but including long hours spent with their computers, nightly meditations or regular habits. With a $50,000 prize pool and two tracks – World AR and User-Focused – available to the participants, this time we were able to generate over 500 unique AR experiences.
quick recap
502
No. of Submissions
291
Creators, who submitted
28
No. of Prizes
$50,000
Prize Pool
60 countries
Reach & Diversity
Briefing Period
Creative Brief and Custom Landing Page
With each challenge also comes a custom landing page (not a branded template), designed to communicate our partner’s mission and image, combined with our voice, the community knows so well.
Next to the LP, we also develop a custom registration and submission form, adjusted to the needs of our partner and made in accordance with GDPR security and privacy standards, making sure that all the data we gather is safe and secure.
Another important task to tick off during the pre-launch phase are the Terms and Conditions. We create this document with our legal team for each and every challenge.
Submission Period
Outreach Campaign
Submission period is the time when Creators submit their effects for our challenge. Lasting a bit over 3 weeks, we’re promoting the challenge ongoingly through multiple channels:
Lenslist SocialsInstagram, Twitter, TikTok, Snapchat, Facebook, Discord – with more than 35k friends, followers or members on board.
Our Mailing ListProbably the most comprehensive AR yellow pages existing.
Social Media DMsDirect and not automatized communication is the key to connecting with our community.
The Results & Selection Period
We were overwhelmed by the results of this challenge, both the quantity and quality aspects delivered and the level of originality, uniqueness of each and every submitted experience was just astonishing. Overall we received more than 500 AR effects and awarded 28 we found best or most interesting.
Once the winners are selected, we start the prize fulfillment process right away. With all the necessary paperwork needed to be signed to transfer the prize money to all different countries, with a data validation piece on top, this process takes a couple of weeks, but considering our experience in the field, we take care of the process from start to finish with no unnecessary issues or delays.
Final Thoughts
This challenge was the best way to end 2021 and start the next year strong – over 500 amazingly inspired AR effects developed by Creators from all over the world, sharing their own experiences, personalities and rituals with us through AR –a beautiful celebration of our AR Community, all of our differences and similarities. Big thanks to Meta and all participants, who made this challenge possible and successful!
This challenge proves that this format can work for all types of innovative brands. Why?
Hundreds of Creators developing AR experiences within your brand’s image, mission or campaign means thousands of people create content using these effects at the same time = more visibility, organic reach and brand awareness;
AR Community is ready to come up with high quality content, creative designs and well-developed 3D models (see the winners!);
You can license AR experiences you like most = wide spread of inspired work to choose from instead of 2 or 3 creative proposals from your agency;
AR Creators are social media influencers of creative spaces online and have global reach – the average followers count of an AR Creator is ~30k.
Boosting the innovative, creative and collaborative image of your brand = checking off all three most valuable tenets of web3/metaverse marketing approach.
Contact us to learn more about AR Community Challenges and take on the challenge yourself!