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AR Brainstormer (AI)
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by lululemon
Lululemon engaged Snapchat users with an interactive AR Lens designed to spark connection and play. Upon activating the Lens, users draw a virtual card and reenact the assigned challenge, sharing their experience with friends who can then join in. This dynamic approach not only fosters a sense of community around the brand but also helps Lululemon connect with a younger audience in an engaging and shareable way. Effect created by thisishouseofv.