No Lay's No Game US filter

by lays

"No Lay's, No Game" is a groundbreaking campaign by Lay's that leverages the excitement of sporting events, particularly the Champions League matches, to promote the brand. By integrating live filming during key games and enlisting soccer legends like David Beckham and Thierry Henry, the campaign creates a buzz among fans. Scan the QR code for an opportunity to access exclusive benefits and prizes, enhancing the interactive experience for consumers. AR effect made by @simone_creativestudio.