Snapchatters love posting to their Stories and to Spotlight! Many of those videos are inspired by Lenses created by all of you. This Lensathon challenge is to create Lenses that are interactive, culturally relevant, and globally relatable. Lenses are at their best when they help the user tell a story, or express themselves, or even help them become a meme. Create Lenses that make people spring into action and create videos. Once you publish your Lens, be sure to show the world how to use it by posting your own video on Snapchat Spotlight.
All your Lenses should be tagged:
#Lensathon24
📝 Task
Leverage the best of what Lens Studio has to offer – most engaging features, helpful templates, library full of useful assets – to create, publish, and submit a Snapchat Lens fitting one of four categories:
John Wick
Picasso makeup
Thor Mjolnir
00's Music Video
celebrity twin
Madonna Head
Rainbow Road
Captain Marvel
Quidditch Wardrobe
Iron man
Pop Culture 🪩
Here we need proof you’re up to date with what’s what and who’s who on the Internet today. Make Lenses about what is current today in media!
Ring Toss
Don't Blink
Paintball
Plank Challenge
Kiss Challenge
Deli Express
Finger Skate
My Mood
Rank the cheese
Which Snack ?
SleepWalker
Emoji FaceExercise
Nose Draw
FlipperBall
Taco Tournament
Interactive 🙌
In this category we’re looking for Lenses that will engage the Snapchat audience in challenging games, fun quizzes, and other interactive experiences that you will want to share with your friends.
Entropy
True Face
Drama Queen
Brunirax
Y2K Cartoon
Candy love ❤️
Long Neck
AI FLOWERS
What I want rn
WOLF FACE
Self Expression 💫
Lenses are one of the best ways to express how you are feeling. Express yourself with laughter, beauty, art, and more.
Digital Easel
Armageddon
Electric Maze
Valentine message
Retro Gaming TV
Money Rain
Max & Liisi
Anime Skies
The World Around You 🌏
How can we use Lenses to make the world around us more playful and fun? What are ways you can make people look at the world differently? Create Lenses that encourage people to use the rear camera of their phones to make cool videos.
🚨 Additional Must-Have – Snap Your Lens! 🚨
In order to qualify, you must include a link to your Spotlight video showcasing your Lens in action!
Keep in mind that your video has to be at least 5 seconds long for you to be able to post it to Spotlight.
Keep in mind that your video has to be at least 5 seconds long for you to be able to post it to Spotlight.
💰 Prizes
In this Lensathon we offer $30,000 to award over 40 Lenses with!
In each category, you’ll get a chance to win:
1st place:
$2500
2nd place:
$1500
3rd place:
$1000
Runners up (6):
$250
And on top of that, all your correctly submitted Lenses, tagged with #Lensathon24 participate in potentially winning...
Top Video Post Prizes – Contest Opens April 15th!
Week 1:
April 15th - April 21st
Week 2:
April 22nd - April 28th
Week 3:
April 29th - May 5th
Week 4:
May 6th - May 12th
We want to encourage you to enter this Lensathon early and often! For each of the weeks listed above, we will be selecting the three eligible Lenses that encourage the most Daily Unique Posters on Snapchat. See the prizes below.
1st place:
$500
2nd place:
$300
3rd place:
$200
Important note on Top Video Prizes: A Lens will only be able to win once.
If a Lens wins 3rd place in Week 1 – that Lens can no longer win in Week 2. However, you are always welcome to enter more Lenses!
If a Lens wins 3rd place in Week 1 – that Lens can no longer win in Week 2. However, you are always welcome to enter more Lenses!
📆 Timeline
⚖️ Judging Criteria
Idea Quality
How creative, original, and/or innovative is the idea
(1-10 points)
Implementation of Idea
How well was the idea implemented technically
(1-10 points)
Theme
Does your Lens fit into the selected category (Beauty, Pop Culture, Interactive, Creative)?
(1-10 points)
Video Postability
Does it make other people want to make their own videos?
(1-10 points)
🎬 Live Workshops
Join us for live workshops, where you’ll get a chance to learn directly from amazing Lens Creators, as well as the Snapchat and Lens Studio team! Save the dates – all events will be streamed live on Snap AR YouTube channel.
📒 Learning Resources
Watch and explore some useful resources – tutorials and guides – that might help you come up with a winning Lens!
ℹ️ FAQ
Make sure you read our Lensathon Terms & Conditions and Privacy Policy before submitting.
No Purchase Necessary. Open to US residents 18+. Begins on April 10, 2024 at 10:00 am Central Europe Time. Entries must be received by May 19, 2024 at 23:59 pm Central Europe Time. See Official Rules at Terms and Conditions for entry requirements, prize, and details. Msg & data rates may apply. Void where prohibited.
Who can take part?
Residents of which countries can NOT take part?
How to take part?
Which Lenses are not eligible for this challenge?
What kind of assets can I use in my submission? Can I use copyrighted material?
Do I need to have a Snapchat account?
Is there any Submission Fee to take part in the contest?
