Zalando | Sneaker Hunt filter

by Zalando x Sneakerness

At Sneakerness, Europe’s biggest sneaker fair, Zalando presented a sneaker hunt in augmented reality. The hunt started at the Zalando booth: Through a QR code, visitors were taken to a landing page where they could start the AR mode. The task now was to find and scan four stickers with the hottest kicks of the season («Hot Drops»). Behind each sticker, there was an AR animation that revolved around the history of the respective sneaker. Those who found all the Hot Drops could leave their contact details and thus take part in a raffle. Effect created by Bandara.

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Zalando | Sneaker Hunt filter camera

This is new augmented reality filter Zalando | Sneaker Hunt belonging to Instagram AR Filters. This AR Filter has the number 363438. It comes from our AR Face Filters and has interactive elements. If you want to own AR Filter feel free to contact us!