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MANS HOT NOT Christmas Edition

by Everywoah

The first effect put fans in the shoes of rapper Big Shaq, the alter ego of British comedian Michael Dapaah, wearing a winter jacket, a nod to the music video for his viral hit “Man’s Not Hot.” In the video, the rapper insists on keeping his jacket on as he visits a beach, eats ice cream sundaes and performs pullups.

 

Read More: Island Records sees Facebook AR effects as a way to repair organic reach

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MANS HOT NOT Christmas Edition

by Everywoah

The first effect put fans in the shoes of rapper Big Shaq, the alter ego of British comedian Michael Dapaah, wearing a winter jacket, a nod to the music video for his viral hit “Man’s Not Hot.” In the video, the rapper insists on keeping his jacket on as he visits a beach, eats ice cream sundaes and performs pullups.

 

Read More: Island Records sees Facebook AR effects as a way to repair organic reach

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Minions

by NBC Universal & Snapchat

Minions are on the loose in Universal Studios and 30 Rockefeller Plaza. NBC Universal and Illumination partnered with Snapchat, to bring the Minions to life in AR.

 

source: lensstudio.snapchat.com

 

Read More: The Variety. ‘Despicable Me 3’ is early adopter of sponsored Snapchat World Lenses

The Variety. Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo

 

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Minions

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/UNIVERSAL-compressed.mp4

by NBC Universal & Snapchat

Minions are on the loose in Universal Studios and 30 Rockefeller Plaza. NBC Universal and Illumination partnered with Snapchat, to bring the Minions to life in AR.

 

source: lensstudio.snapchat.com

 

Read More: The Variety. ‘Despicable Me 3’ is early adopter of sponsored Snapchat World Lenses

The Variety. Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo

 

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Stranger Things 2

by Netflix & Snapchat / Haus

Netflix partnered with Snapchat to create one the most immersive and technically complex Lenses ever built in Lens Studio for the release of season 2 of Stranger Things. Find out how your brand can work with Snapchat to build a “first of its kind” experience.

 

source: lensstudio.snapchat.com

 

Read More: Haus. Take a trip to the upside down

 

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Stranger Things 2

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/ST-Portal-Walk-Through-compressed.mp4

by Netflix & Snapchat / Haus

Netflix partnered with Snapchat to create one the most immersive and technically complex Lenses ever built in Lens Studio for the release of season 2 of Stranger Things. Find out how your brand can work with Snapchat to build a “first of its kind” experience.

 

source: lensstudio.snapchat.com

 

Read More: Haus. Take a trip to the upside down

 

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Emmi CAFFÈ LATTE

by Emmi CAFFÈ LATTE

 

Emmi Caffe Latte created a lens to support swiss skier Wendy Holdener. Use the effect to put on skiing goggles, hold your skies and #GOFORGOLD. Enjoy the rain of gold medals as well

 

 

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Emmi CAFFÈ LATTE

https://lenslist.co/wp-content/uploads/2018/02/emmi-caffe-latte.mp4

by Emmi CAFFÈ LATTE

 

Emmi Caffe Latte created a lens to support swiss skier Wendy Holdener. Use the effect to put on skiing goggles, hold your skies and #GOFORGOLD. Enjoy the rain of gold medals as well

 

 

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NBA

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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NBA

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/nba_vidfromScott.mp4

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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L’Oreal

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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L’Oreal

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/loreal-1.mp4

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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#SBProteas Jersey

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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#SBProteas Jersey

https://lenslist.co/wp-content/uploads/2018/02/segment_video_2-52-1.mp4

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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Bruno Mars

by Bruno Mars

 

Diamonds, strawberries and ice, they’re not only mentioned in the lyrics to Bruno Mars’ hit song “That’s What I Like,” but they’re now a Facebook camera effect. Taking its cue from Mars’ video for the track, the new treatment is the first time the social media platform has based a camera effect around music.

 

Read More: Billboard.com. Bruno Mars ‘That’s What I Like’ Camera Effects Come To Facebook

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Bruno Mars

by Bruno Mars

 

Diamonds, strawberries and ice, they’re not only mentioned in the lyrics to Bruno Mars’ hit song “That’s What I Like,” but they’re now a Facebook camera effect. Taking its cue from Mars’ video for the track, the new treatment is the first time the social media platform has based a camera effect around music.

 

Read More: Billboard.com. Bruno Mars ‘That’s What I Like’ Camera Effects Come To Facebook

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National Lipstick Day

by Maybelline

 

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.

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National Lipstick Day

https://lenslist.co/wp-content/uploads/2018/09/QxoZyqqWFjKvJSRh.mp4

by Maybelline

 

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.

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Solar System Selfie

by NASA

 

An effect created by NASA to honor the memory of Robert H. Goddard – American inventor who is credited with creating and building the world’s first liquid-fueled rocket. Effect takes the user on the journey around our Solar System.

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Solar System Selfie

by NASA

 

An effect created by NASA to honor the memory of Robert H. Goddard – American inventor who is credited with creating and building the world’s first liquid-fueled rocket. Effect takes the user on the journey around our Solar System.