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Starbucks: Pumpkin Spice Latte

by Manning Gottlieb OMD

 

We captured the attention of our audience by drawing on our Supers Fans’ terminology for their Pumpkin Spice Latte love. This was translated to visual language and seeded across social channels to tease our PSL Snapchat execution that people couldn’t resist.

 

Read More: The Drum Social Buzz Awards. Who’s Your Pumpkin Head?

Discover

Starbucks: Pumpkin Spice Latte

by Manning Gottlieb OMD

 

We captured the attention of our audience by drawing on our Supers Fans’ terminology for their Pumpkin Spice Latte love. This was translated to visual language and seeded across social channels to tease our PSL Snapchat execution that people couldn’t resist.

 

Read More: The Drum Social Buzz Awards. Who’s Your Pumpkin Head?

Discover

Starbuck Rewards

by Starbucks

 

Adding the sponsored graphic to a “snap” makes users’ eyes bigger and then turns them into a pair of stars—the symbol the brand uses for its loyalty program—that then explode.

 

Read More: Adweek. Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

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Starbuck Rewards

https://lenslist.co/wp-content/uploads/2018/05/starbucks.mp4

by Starbucks

 

Adding the sponsored graphic to a “snap” makes users’ eyes bigger and then turns them into a pair of stars—the symbol the brand uses for its loyalty program—that then explode.

 

Read More: Adweek. Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

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Starbucks Christmas

by Starbucks

 

Snapchat filters make everything more fun, even cups! Starbucks just unveiled their 2016 Christmas cups, and now you can celebrate with a choir of you!

 

Read more: STARBUCKS CELEBRATE CHRISTMAS CUPS WITH CRAZY SNAPCHAT FILTER

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Starbucks Christmas

https://lenslist.co/wp-content/uploads/2018/05/media29.mp4

by Starbucks

 

Snapchat filters make everything more fun, even cups! Starbucks just unveiled their 2016 Christmas cups, and now you can celebrate with a choir of you!

 

Read more: STARBUCKS CELEBRATE CHRISTMAS CUPS WITH CRAZY SNAPCHAT FILTER