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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Serena Williams Wimbledon Game

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Serena Williams Wimbledon Game

https://lenslist.co/wp-content/uploads/2018/07/tenniswimbledon.mp4

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Bayer Leverkusen

Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.

The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team’s badge and lets fans paint their faces in the team’s colors.

 

 

Read more: Snapchat taps Germany’s Bundesliga fans with football lenses

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Bayer Leverkusen

https://lenslist.co/wp-content/uploads/2018/02/Bayern-Leverkusen-Lens.mp4

Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.

The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team’s badge and lets fans paint their faces in the team’s colors.

 

 

Read more: Snapchat taps Germany’s Bundesliga fans with football lenses

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Here to Create

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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Here to Create

https://lenslist.co/wp-content/uploads/2018/02/SC_Adidas_Lens-1.mp4

by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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NBA

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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NBA

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/nba_vidfromScott.mp4

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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#SBProteas Jersey

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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#SBProteas Jersey

https://lenslist.co/wp-content/uploads/2018/02/segment_video_2-52-1.mp4

by Standard Bank

 

Standard Bank in South Africa gave its audience a great opportunity to support their national cricket team. An AR effect they created allows users to teleport straight onto the pitch in the official jersey and be the part of the game!

 

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FC Barcelona

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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FC Barcelona

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Arsenal FC

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Arsenal FC

https://lenslist.co/wp-content/uploads/2018/09/bPdMPHim7t0J6NZv.mp4

by Snapchat

 

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

 

Read More: ESPN. Big European clubs release new Snapchat lenses

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Chicago Cubs

by Chicago Cubs

 

Sport teams and events go well with AR effects. That is a fact. After winning World Series in 2016 Chicago Cubs released celebration filter. It allowed all users to pop champagne bottle and celebrate remarkable victory.

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Chicago Cubs

by Chicago Cubs

 

Sport teams and events go well with AR effects. That is a fact. After winning World Series in 2016 Chicago Cubs released celebration filter. It allowed all users to pop champagne bottle and celebrate remarkable victory.

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NAB Mini Legends Grand Final

by NAB

 

To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final.

 

Read More: Campaign Brief. NAB + Snapchat help fans become mini legends for Grand Final day via Clemenger, Melbourne – Campaign Brief Australia

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NAB Mini Legends Grand Final

https://lenslist.co/wp-content/uploads/2018/09/ZEV8YymErTNt0-c_.mp4

by NAB

 

To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final.

 

Read More: Campaign Brief. NAB + Snapchat help fans become mini legends for Grand Final day via Clemenger, Melbourne – Campaign Brief Australia

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NHL

by NHL

 

NBC Sports is slated to debut its first Snapchat lens that will give anyone a full playoff beard and, moments later, an animated Stanley Cup that appears overhead.

 

Read more: USA Today. NBC Sports, Snapchat debut NHL playoff beard filter

 

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NHL

by NHL

 

NBC Sports is slated to debut its first Snapchat lens that will give anyone a full playoff beard and, moments later, an animated Stanley Cup that appears overhead.

 

Read more: USA Today. NBC Sports, Snapchat debut NHL playoff beard filter

 

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Find Focus

by Adidas

 

Using the power of AR to create virtual Fitting Rooms is a great opportunity to give your audience chance to test new collections. While introducing Z.N.E Hoodie Adidas created such effect. Smiling triggered an effect of camera flashes and on putting the hood on.

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Find Focus

by Adidas

 

Using the power of AR to create virtual Fitting Rooms is a great opportunity to give your audience chance to test new collections. While introducing Z.N.E Hoodie Adidas created such effect. Smiling triggered an effect of camera flashes and on putting the hood on.

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UCL Final Opening Ceremony

by Pepsi Max UK

 

Pepsi Max UK developed a lens filled with both visual and sound effects! Listen to some classic Black Eyed Peas and see your multiplicated self while enjoying the UCL opening ceremony.

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UCL Final Opening Ceremony

https://lenslist.co/wp-content/uploads/2018/09/N68GDzPOhcSo3Zbo.mp4

by Pepsi Max UK

 

Pepsi Max UK developed a lens filled with both visual and sound effects! Listen to some classic Black Eyed Peas and see your multiplicated self while enjoying the UCL opening ceremony.

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Orange Bowl

by Orange Bowl

 

The Orange Bowl is an annual American college football bowl game played at Hard Rock Stadium in Miami Gardens, Florida. To get people excited about the event special AR effect was created. Open your mouth and watch out for the oranges!

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Orange Bowl

by Orange Bowl

 

The Orange Bowl is an annual American college football bowl game played at Hard Rock Stadium in Miami Gardens, Florida. To get people excited about the event special AR effect was created. Open your mouth and watch out for the oranges!

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#NaLegende

by LUNA \ TBWA / Laško Pivo

 

LUNA \ TBWA made another filter, this time for the brewery Laško Pivo with the collaboration of the Slovenian Olympic Committee and our winter Olympic athletes in preparation for the PyeongChang 2018. Celebrate as you win your Olympic medal!

 

 

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#NaLegende

https://lenslist.co/wp-content/uploads/2018/02/segment_video_2-52.mp4

by LUNA \ TBWA / Laško Pivo

 

LUNA \ TBWA made another filter, this time for the brewery Laško Pivo with the collaboration of the Slovenian Olympic Committee and our winter Olympic athletes in preparation for the PyeongChang 2018. Celebrate as you win your Olympic medal!