by Verizon

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.

During September 2018, Snapchat users were able to collect virtual music snippets, which manifest as pulsing AR visuals via Lenses. After collecting at least three loops and one super look, participants will be able to mix them together to create a full track. Players could then submit their tracks for a chance to win an iPhone XS.

Source: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt

by Roman Jaquez

Become a violinist and give a concert with the moves of your eyebrows!

by McCafe

McCafe used a Lens to drive user engagement and awareness to promote their Cold Brew Frappé and bring their message of Colder Than Cold Brew to life. The Lens featured many cool moments during the hot summer months to increase play time with users.

Source: Creative Spotlight McCafe

by Miller Lite

Miller Lite used the power of augmented reality to celebrate Independence day on Snapchat by turning Snapchatters into a 4th of July mascot.

Source: Creative Spotlight: Miller Lite

by Coors Light

Coors Light used augmented reality to kick off Memorial Day Weekend and give Snapchatters a unique way of inviting their friends to “grab a beer.”

Source: Creative Spotlight: Coors Light

by Bud Light

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

Read more: Bud Light – creative spotlight

by E!

Nearly 30M Snapchatters posed with the Kardashians to spread buzz about their 10th anniversary season using this Snapchat Lens!

Source: Creative Spotlight: E!

by objectspace – Snaplenses

Use this Snapchat Lens to become Pradator! Make sure to check front and rear camera to get full experience.

by Olay & Amazon

Olay used augmented reality to allow users to trial their different products. To close the purchase loop users could swipe up on the Lens to purchase the product directly from Amazon.

Source: Creative Spotlight: Olay + Amazon

by PS4 & Marvel

Spider-Man and Snapchat fans alike, Snap has added a new Spider-Man themed lens in celebration of the upcoming Marvel’s Spider-Man game. The new Snapchat lens sees the web-slinging hero swing into the screen and take a picture with the user.

Read more: Snap has added a new Spider-Man themed lens to its Snapchat app

by Intel & Smithsonian American Art Museum & Sansar

Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.

Snapchat users can step through a Portal Lens and preview the VR experience created by Intel and VR company Sansar to experience “No Spectators: The Art of Burning Man” remotely.

Read more: Intel Opens AR Portal to Smithsonian’s Burning Man Exhibit via Snapchat

by Ariana Grande & Snapchat

If you’re an Arianator, you’ll probably like Snapchat’s newest selfie Lens a lot more than the recent ones the app launched, including those Lenses that react to sound and your voice. The company has teamed up with Ariana Grande to give you a way to try on new merchandise tied to her newly released album Sweetener, which you can also buy straight from within the app. Starting today, you’ll be able to try on a Sweetener-branded tied-dyed face mask via a Lens.

Read more: Ariana Grande’s Snapchat lens lets fans try on album merch

by Nicki Minaj

With the track “Chun Li” playing in the background, users can now step through a triangular portal into a 360-degree recreation of the album’s cover art, complete with a track listing etched into a pyramid. There’s also an AR experience for the front-facing camera that adorns the user’s face with Egyptian-themed jewels and makeup.

Read more: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj’s New Album

by SVRF Inc

As the co-founder of SVRF Brand Chow wrote, “This AR portal takes Rick and Morty to a whole new level and dimension”.

by DCHQ

Bring the Aquaman action figure to life! Download the Snapcode for an underwater adventure
#Aquaman

by Warner Bros. Pictures / Roadshow / OMD

To promote the upcoming release of Warner Bros. Pictures’ latest film, ‘The Meg’, Roadshow Films and OMD have partnered with Snapchat to create an Australian first underwater world lens.

Using Snapchat’s Sky Segmentation technology, the lens turns the user’s actual environment into an underwater experience, with a terrifying 75-foot-long shark known as the Megalodon – swimming straight for the screen.

Read more: Roadshow, OMD and Snapchat partner up to launch market first augmented reality lens

by Amazon

Amazon leveraged the power of augmented reality to drive awareness of, their shopping event, Prime Day with Snapchatters.

by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Pepsi

A special effect filter will superimpose a fizzing can of Pepsi Max Cherry on to users’ images and the interactive decal will then see the drink poured into the Snapchatter’s mouth upon movement. The animation will end with selfies being disrupted by a “surprising and unexpected” explosion of the fruit flavoured drink.

Read More: Fab News. Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

by One Green Bean

EA created this cool branded Snapchat lens for NBN for the launch of their second satellite, Sky Muster II via One Green Bean. Snapchat users were given the opportunity to “blast their face into space” using the lens over the course of the launch day. EA created the suit in CGI & the graphics & sourced the background imagery & sound effects for the Snapchat team to use to build the lens. Awesome to work with OGB and all the guys over at Snapchat. Really was a dream brief, fulfilling all our childhood astronaut fantasies.

Read More: EA. NBN Snapchat Lens

by Covergirl

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

Source: Creative Spotlight – Covergirl

by Pine-Apple-Rita

This Snapchat lens was created to rise awareness about the new soda. It allowed users to go into the world of pineapples disco and put on cool sunglasses!

by CyreneQ

Walk inside a DC Superman comic book with this portal lens! This lens was announced as a DC Super Heroes Challenge winner.

Read more: DC Super Heroes Competition Winner Announced

by Hurts Donut Co.

Snapchat Lens created to celebrate the National Donut Day. The effect adds sprinkles on user’s face and was partof the contest commutations were participants stood a chance to win free dozens for an entire year!

by Mars Wrigley Confectionery U.S.

Snapchat Lens created to honor the #NationalCaramelDay. Check it out! #unsqaurecaramel

by German Ministry of Defense

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense