Discover

Starbuck Rewards

by Starbucks

 

Adding the sponsored graphic to a “snap” makes users’ eyes bigger and then turns them into a pair of stars—the symbol the brand uses for its loyalty program—that then explode.

 

Read More: Adweek. Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

Discover

Starbuck Rewards

https://lenslist.co/wp-content/uploads/2018/05/starbucks.mp4

by Starbucks

 

Adding the sponsored graphic to a “snap” makes users’ eyes bigger and then turns them into a pair of stars—the symbol the brand uses for its loyalty program—that then explode.

 

Read More: Adweek. Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program