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German Ministry of Defense

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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German Ministry of Defense

https://lenslist.co/wp-content/uploads/2018/07/Bundeswehr-Ad-Example-1.mp4

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke

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Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke

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God of War

by PlayStation

 

An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.

 

Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens

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God of War

https://lenslist.co/wp-content/uploads/2018/02/PlayStation-Video-1.mp4

by PlayStation

 

An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.

 

Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens