by The Mill, Netflix

The Mill continued their Facebook AR collaboration by teaming up with Netflix for the recent release of Stranger Things 2. With these new filters fans are able to transform into The Demogorgon and journey into the Upside Down.

Read More: The Mill. Stranger Things: Facebook AR Effects

by Netflix

Feeling blue? Use this new Facebook lens! (Insert “blue myself” joke here.)

by Netflix & Snapchat / Haus

Netflix partnered with Snapchat to create one the most immersive and technically complex Lenses ever built in Lens Studio for the release of season 2 of Stranger Things. Find out how your brand can work with Snapchat to build a “first of its kind” experience.

source: lensstudio.snapchat.com

Read More: Haus. Take a trip to the upside down

by Netflix

Want to visit Joyce Byers’ creepy living room? Just open Snapchat. To promote the second season of the sci-fi hit Stranger Things, Netflix created a sponsored world lens within the app that takes users inside the show’s eerie world. Using the app’s rear-facing camera, consumers can tap on the screen to play around with the lens. According to Snapchat, the campaign is the first use of a “portal” lens that puts consumers in the middle of an augmented reality experience. For example, tapping the bookshelf in the room causes books to fall. Touching the hole in the wall causes a scary arm to pop out and the string of lights turn on when tapped.

Read more: Adweek. Netflix’s Immersive Stranger Things Snapchat Lens Transports You to Joyce Byers’ Eerie Living Room, HAUS. Netflix, Stranger Things, Mashable. Snapchat and Netflix launch ‘Stranger Things’ AR experience and filter

by P.I.C.S. / Netflix

Devilman Crybaby is another US/Japanese co-production for Neflix. It’s a new adaptation of Go Nagai’s classic ’70s manga and subsequent anime, about a teenager who becomes possessed and transformed into an avenging demon with a pure human heart. With AR effect created for the premiere you get a chance to put yourself in his shoes.

Read More: “Devilman Crybaby” Facebook Ar Camera Effect

by Netflix / Ignition

Ignition partnered with Netflix/Marvel to launch The Defenders series. For their first to market camera effect, they partnered with Snapchat to produce a Stop motion effect with light leaks that echoed the global creative campaign style.

by Netflix

Netflix is branching out into the comic book business, and it’s summoning augmented reality via Facebook to make the first issue more magical.

The debut issue of The Magic Order hit comic book store shelves with four variant covers. Inside each issue is a QR code specific to that variant.

Read more: Netflix Casts a Facebook AR Spell on Its Debut Comic Book ‘The Magic Order