Discover

NBA 2K18

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

Discover

NBA 2K18

https://lenslist.co/wp-content/uploads/2018/02/Snap_SuccessStory_NBA2K_Lens_1.mp4

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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NBA

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games

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NBA

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/nba_vidfromScott.mp4

by Snapchat

 

The app is rolling out a new set of AR “world lenses” that allow fans watching NBA games live in the arena to snap dancing 3D foam fingers. The feature, which is rolling out now to coincide with the opening game of the season, is essentially the NBA version of Snapchat’s dancing Bitmoji lenses. Fans at or near the arena can call up a dancing foam finger decked out in the home team’s gear and add it to their snaps.

 

Read More: Mashable. Snapchat is bringing its augmented reality lenses to NBA games