by Grand Palais – Paris

Put on one of the Venetian carnival masks and get ready for both Halloween and New Year’s Eve!

by FLARB

CZARFACE is an American hip hop supergroup formed in 2013 by underground hip hop duo 7L & Esoteric and Wu-Tang Clan member Inspectah Deck. Thanks to this lens you will be able to hear one of their records with a cool face mask on.

by McDonald’s

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

Read more: Snapchat. Creative Spotlight. McDonald’s.

by BBDO New York

Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.

Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.

Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

by The Walking Dead

This effect allows you to become a bloodthirsty Walker from the Walking Dead TV Series. Opening your mouth triggers an awesome voice effect making the experience even more realistic!

by Disney / Pixar

This year’s Oscar for Best Animated Feature receiver, a movie called Coco launched a Facebook Camera Effect, which turns you into a male or female version of the skeletons depicted in the movie. Great way to make the movie go viral!

by P.I.C.S. / Netflix

Devilman Crybaby is another US/Japanese co-production for Neflix. It’s a new adaptation of Go Nagai’s classic ’70s manga and subsequent anime, about a teenager who becomes possessed and transformed into an avenging demon with a pure human heart. With AR effect created for the premiere you get a chance to put yourself in his shoes.

Read More: “Devilman Crybaby” Facebook Ar Camera Effect

by Marvel

For the premiere of Guardians of The Galaxy Vol. 2 movie, Marvel prepared a special AR effect that let users become the Rocket. As a bonus, baby Groot was hanging out on your shoulder and waving to all the fans out there.

by Star Wars

Join the Rebelia by using Star Wars: Rogue One camera effect! There is no better way to experience the saga than to teleport yourself into the universum itself. Watch out, I see Stormtroopers ahead of you!

by Bethesda Game Studios

For the premiere on new edition Skyrim Bethesda decided to create a dedicated AR effect. Using it allowed the audience to put on the armor of powerful dragon slayer. The animation of freezing screen made the experience even better. FUS RO DAH!

The Lens will add Mickey ears and a Mickey nose to your face, sprinkle confetti on you, and in turn make everyone look absolutely adorable. Mickey also occasionally pops up on either side of the screen.

Read More: Oh My Disney. Ring in Mickey Mouse’s birthday with the cutest Snapchat lens you’ll ever see

by LEGO NINJAGO Movie

Bring back childhood memories by using lens created for the premiere of Lego Ninjago Movie. Choose between 6 six characters and watch out for the giant cat behind you!

by Sea Monster

Become the Cursed Pirate by using the AR lens, which turns a half of your face into a skeleton! Make a loud “Arrr” and get into the pirate zone!

by Sunny Family Cult

Put on the Sunny Family Cult Mask and make ’em scared! It is pretty scary right?

by Spe3d

Remember the Nyan Cat, flying through space, and leaving a rainbow trail behind it? The Good Day lens allows you to leave the rainbow trace after opening your mouth!

by: カナヘイ

Get into the Halloween mood with this awesome Kanahei Halloween lens. It has everything you may expect from an effect like this – a huge scar and both bats and ghosts floating around your face!

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

by Marc Wakefield / Awful Augmentations

The title says almost everything – you get a Haunted Pumpkin on your head. But there’s a one cool trick – open your mouth and the pumpkin opens up!

by: Spe3d

Are you a fan of Halloween? If so you must try this lens – it adds a pumpkin on your head plus both ghosts and bats fly around your head. Great idea for a Halloween-themed selfie!

by AR Squad

Wanna go out and try on some sunglasses? No need for that – try them on with this cool lens. Just tap on the screen to change the color of the frame and voila!

by Lidl UK

Alongside the game, Lidl has launched four festive filters also available on the Facebook Camera app, coined ‘Xmojis’. Drawing on the ‘tribes’ that feature in Lidl’s Christmas adverts, the filters are based on modern, eclectic and relatable characters that are true to humorous British behaviours during the Christmas season.

Read More: Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

“Only Wonder Woman has a Lasso of Truth and bullet-deflecting bracelets, but a new Facebook filter lets fans don the Amazon princess’ tiara. Wonder Woman actress Gal Gadot showed off the new feature on Twitter and Facebook, posting a video of herself wearing the VR crown.”

Read More: Entertainment. Become Wonder Woman with new Facebook filter

by All Star Party

You spin? Use your camera to get behind the booth at the All Star Party. Share your DJ moves with us and we’ll feature our faves. Just tag #AllStarPartyShow.

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

Read More: Introducing the Justice League effects to the Facebook camera

by Shadow Factory

Open your mouth to go fast! Users are dressed up as a full body racer.

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

by MTV

“The effect places users’ heads into a space helmet, while a clock at the top of the screen counts down to Sunday’s show, as a Moon Person trophy floats by. The Camera Effects Platform is Facebook’s answer to augmented reality and the social network is working closely with a handful of agencies and brands to create the first crop of AR ads.”

Read More:

Adweek. MTV Is Using Snapchat, Holograms and Augmented Reality to Drive Tune-Ins for the VMA

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

Read More: Introducing the Justice League effects to the Facebook camera

Facebook Camera Effect created for all Clash Royale geeks in the world! Use it to emote your friends with 4 different face expressions. As you can see in this example AR technology can offer some great synergy with a gaming industry.

by Power Rangers

With brand new Power Rangers movie in the theaters, new AR effect was created. It allows users to put on a Power Rangers suit. Nodding your head triggers the effect, which covers your face with the mask. Go go Power Rangers!

by Deeptale and Dutch Rose Media

Pohjan Akka, is a figure of Karelian and Finnish mythology, which in the Kalevala style leads to mythical Pohjola. Now you can become her thanks to the Facebook camera effect created for Kalevalanmaa Ooppera & Baletti!

by Springboks

The Springboks have become the first international rugby team with their own augmented reality (AR) camera filter on Facebook, giving their fans another fun and interactive way to show their support.

This means that Bok supporters can now easily film, record and upload themselves as Impi, the well-known Zulu warrior who runs out before the Springboks on Test day, with cool animations and music to go with it.

by Assassin’s Creed

Facebook Lens produced for the release of Assasin’s Creed Origins game by Ubisoft. Teleport to ancient Egypt, change your outfit and trigger the special effects by rising your eyebrows.

by Annie Mac

Rave anywhere with AR effect created for Annie Mac – Irish DJ and television presenter. All you need to do to start your own party is to nod your head. Don’t forget to keep that head nodding and stay funky!

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

Read More: Introducing the Justice League effects to the Facebook camera