by Christian Venables

Try one of the few beautiful, ultraviolet masks! Tap to change them and add a friend.

by Conceptuel

A crown made from masks for your divine presence!

by Ray

This Instagram effect brings you to the stage of a traditional Chinese opera. Shake your head to change the mask!

by 徐英培

This is X File where the user can transform into an alien👽 wearing ugly wigs. By opening your mouth you can summon a UFO!

by Jerzy Pilch

I wanted to create something that would be an actual face mask. Luckily enough it is also a carnival, so I decided to combine those two and create a Venetian style carnival mask. Somehow ended up looking a bit like the lion king musical prop, not sure why. I think the detail is in feathers.
@Jerzy Pilch

by Lens That

Turning 50 can be tough for a burger. But not for the legendary Big Mac! We designed an AR effect that let McDonald’s celebrate their burger’s anniversary with fans and friends using dedicated Facebook Camera Effect and many more fun-boosters using a Messenger Chatbot!

Read more: McDonalds Case Study

by Iggy Pacanowski

Try on the beautifully crafted Bane’s mask from The Dark Knight Rises!

by Lidl UK

Alongside the game, Lidl has launched four festive filters also available on the Facebook Camera app, coined ‘Xmojis’. Drawing on the ‘tribes’ that feature in Lidl’s Christmas adverts, the filters are based on modern, eclectic and relatable characters that are true to humorous British behaviours during the Christmas season.

Read More: Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

by Lens That

Christmas is the best time to think about others. And that’s what Coca-Cola has done with its #BeSanta campaign. With Chistmas Facebook Camera Effect we wanted to inspire heart-warming behavior, infect people with optimism, and fill the world with more happiness. Chech out how!

Read more: Coca Cola Case Study

by Power of Moo

Drawn by hand Halloween witch. Isn’t she deadly beautiful?

by Lens That

What is the best way to cheer your favourite esport team? Wearing an interactive 3D mask! Feel the burning fire and the real black smoke with AGO AR effect.

Read more: AGO Case Study

by Grand Palais – Paris

Put on one of the Venetian carnival masks and get ready for both Halloween and New Year’s Eve!

by Lens That

Red Bull held a two-day Red Bull 111 Megawatt event for motorbike freaks in PGE Mine. And like with everything the brand does, this time they wanted to give fans something creative and thrilling. Using it, everyone could wear a special helmet motorbike riders are known from and participate in the event. Try it!

Read more: Red Bull Case Study

by Lens That

Egyptian ministry of tourism wanted to promote their country amongst youngsters and free-spirited travellers. How? With Faraon’s special headgear in AR effect, which was created for both Facebook and Snapchat. Take a look at this extraordinary fan’s support!

Read more: Egypt Case Study

by FLARB

CZARFACE is an American hip hop supergroup formed in 2013 by underground hip hop duo 7L & Esoteric and Wu-Tang Clan member Inspectah Deck. Thanks to this lens you will be able to hear one of their records with a cool face mask on.

by McDonald’s

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

Read more: Snapchat. Creative Spotlight. McDonald’s.

by BBDO New York

Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.

Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.

Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

by The Walking Dead

This effect allows you to become a bloodthirsty Walker from the Walking Dead TV Series. Opening your mouth triggers an awesome voice effect making the experience even more realistic!

by Disney / Pixar

This year’s Oscar for Best Animated Feature receiver, a movie called Coco launched a Facebook Camera Effect, which turns you into a male or female version of the skeletons depicted in the movie. Great way to make the movie go viral!

by Lens That

In 2018, Cheetos’ brand hero Chester went in full-fashion mode. Catch up with the latest fashion trends set by Chester using the AR effect by Cheetos. It’s surprising how good you look wearing chips!

Read more: Cheetos Case Study

by P.I.C.S. / Netflix

Devilman Crybaby is another US/Japanese co-production for Neflix. It’s a new adaptation of Go Nagai’s classic ’70s manga and subsequent anime, about a teenager who becomes possessed and transformed into an avenging demon with a pure human heart. With AR effect created for the premiere you get a chance to put yourself in his shoes.

Read More: “Devilman Crybaby” Facebook Ar Camera Effect

by Marvel

For the premiere of Guardians of The Galaxy Vol. 2 movie, Marvel prepared a special AR effect that let users become the Rocket. As a bonus, baby Groot was hanging out on your shoulder and waving to all the fans out there.

by Lens That

Christmas is a magic time. We want to spread love and kindness to everybody. In that occasion, Tymbark decided to create Facebook Camera Effect in which everybody can make children’s dream come true. The only thing the users had to do was a selfie with a chosen effect. Look how simple it was!

Read more: Tymbark Case Study

by Lens That

Puma wanted to give a last goodbye to one of their top assets in football environment. Tomáš Rosický had been a long time contractor for the brand. Using this AR effect, everyone was able to become the Little Mozart with a special wig and a shirt of one of the teams he was playing during his career.

Read more: Puma Case Study

by Star Wars

Join the Rebelia by using Star Wars: Rogue One camera effect! There is no better way to experience the saga than to teleport yourself into the universum itself. Watch out, I see Stormtroopers ahead of you!

by Bethesda Game Studios

For the premiere on new edition Skyrim Bethesda decided to create a dedicated AR effect. Using it allowed the audience to put on the armor of powerful dragon slayer. The animation of freezing screen made the experience even better. FUS RO DAH!

The Lens will add Mickey ears and a Mickey nose to your face, sprinkle confetti on you, and in turn make everyone look absolutely adorable. Mickey also occasionally pops up on either side of the screen.

Read More: Oh My Disney. Ring in Mickey Mouse’s birthday with the cutest Snapchat lens you’ll ever see

by LEGO NINJAGO Movie

Bring back childhood memories by using lens created for the premiere of Lego Ninjago Movie. Choose between 6 six characters and watch out for the giant cat behind you!

by Sea Monster

Become the Cursed Pirate by using the AR lens, which turns a half of your face into a skeleton! Make a loud “Arrr” and get into the pirate zone!

by Sunny Family Cult

Put on the Sunny Family Cult Mask and make ’em scared! It is pretty scary right?

by Spe3d

Remember the Nyan Cat, flying through space, and leaving a rainbow trail behind it? The Good Day lens allows you to leave the rainbow trace after opening your mouth!

by: カナヘイ

Get into the Halloween mood with this awesome Kanahei Halloween lens. It has everything you may expect from an effect like this – a huge scar and both bats and ghosts floating around your face!

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

by Marc Wakefield / Awful Augmentations

The title says almost everything – you get a Haunted Pumpkin on your head. But there’s a one cool trick – open your mouth and the pumpkin opens up!

by: Spe3d

Are you a fan of Halloween? If so you must try this lens – it adds a pumpkin on your head plus both ghosts and bats fly around your head. Great idea for a Halloween-themed selfie!

by AR Squad

Wanna go out and try on some sunglasses? No need for that – try them on with this cool lens. Just tap on the screen to change the color of the frame and voila!

“Only Wonder Woman has a Lasso of Truth and bullet-deflecting bracelets, but a new Facebook filter lets fans don the Amazon princess’ tiara. Wonder Woman actress Gal Gadot showed off the new feature on Twitter and Facebook, posting a video of herself wearing the VR crown.”

Read More: Entertainment. Become Wonder Woman with new Facebook filter

by Lens That

Cash rules everything around. “Try on” the best loan for you! Change sceneries in one AR effect and see which purpose suits your needs best with the playful Bank Pekao S.A. Facebook Camera Effect.

Read more: Pekao Case Study

by All Star Party

You spin? Use your camera to get behind the booth at the All Star Party. Share your DJ moves with us and we’ll feature our faves. Just tag #AllStarPartyShow.

by Lens That

Just in for the summer wave of vacation leaves, Nationale-Nederlanden decided to launch a campaign on Messenger with additional use of Facebook Camera Effect. The idea was to present the special offer for travellers using a chatbot and encourage users to take part in contest by choosing one of the unique AR masks and describing one’s ideal holidays.

Read more: Nationale-Nederlanden Case Study

by Justice League Movie

With these effects, fans can use the Facebook camera to become Aquaman, Batman, Cyborg, Flash and Wonder Woman and wield their super-hero powers! Raising your eyebrows in any of these camera effects triggers the current character’s special traits, showcasing the immersion and interactivity enabled by AR Studio.

Read More: Introducing the Justice League effects to the Facebook camera

by Shadow Factory

Open your mouth to go fast! Users are dressed up as a full body racer.

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

“The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,” said commander of Navy Recruiting Command Pete Garvin in a statement. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.”

Read More: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign