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Pedigree
by BBDO New York
Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.
Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.
Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption
Discover
Pedigree
by BBDO New York
Pedigree adopts Facebook’s masks feature to help shelter dogs find homes in this mobile campaign, part of the Mars-owned pet-food brand’s “Feed the Good” initiative.
Users can overlay selfies with cartoony filters of pit bulls, Labradors, Boxers, Shih Tzus, Yorkies and Huskies, among the most common breeds found in U.S. shelters. A nod yields local information from online service AllPaws about where to find such pets.
Read More: Pedigree Uses Facebook Masks to Put a Fresh, Furry Face on Dog Adoption
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Bruno Mars
by Bruno Mars
Diamonds, strawberries and ice, they’re not only mentioned in the lyrics to Bruno Mars’ hit song “That’s What I Like,” but they’re now a Facebook camera effect. Taking its cue from Mars’ video for the track, the new treatment is the first time the social media platform has based a camera effect around music.
Read More: Billboard.com. Bruno Mars ‘That’s What I Like’ Camera Effects Come To Facebook
Discover
Bruno Mars
by Bruno Mars
Diamonds, strawberries and ice, they’re not only mentioned in the lyrics to Bruno Mars’ hit song “That’s What I Like,” but they’re now a Facebook camera effect. Taking its cue from Mars’ video for the track, the new treatment is the first time the social media platform has based a camera effect around music.
Read More: Billboard.com. Bruno Mars ‘That’s What I Like’ Camera Effects Come To Facebook