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Nike USWNT’s World Cup

by Nike

 

To celebrate the USWNT’s World Cup victory and @mPinoe’s performance during the tournament, @Nike has created an AR “trophy statue” experience on Snapchat.

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Nike USWNT’s World Cup

https://lenslist.co/wp-content/uploads/2019/07/nike-cup.mp4

by Nike

 

To celebrate the USWNT’s World Cup victory and @mPinoe’s performance during the tournament, @Nike has created an AR “trophy statue” experience on Snapchat.

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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Bud Light NFL

by Bud Light

 

Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”

 

Read more: Bud Light – creative spotlight

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Red Bull

by Lens That

 

 

Red Bull held a two-day Red Bull 111 Megawatt event for motorbike freaks in PGE Mine. And like with everything the brand does, this time they wanted to give fans something creative and thrilling. Using it, everyone could wear a special helmet motorbike riders are known from and participate in the event. Try it!

 

Read more: Red Bull Case Study

 

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Red Bull

https://lenslist.co/wp-content/uploads/2019/04/redbull_video.mp4

by Lens That

 

 

Red Bull held a two-day Red Bull 111 Megawatt event for motorbike freaks in PGE Mine. And like with everything the brand does, this time they wanted to give fans something creative and thrilling. Using it, everyone could wear a special helmet motorbike riders are known from and participate in the event. Try it!

 

Read more: Red Bull Case Study

 

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Fifa World Cup 2018

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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Fifa World Cup 2018

https://lenslist.co/wp-content/uploads/2018/07/segmented-1B7742B9-9395-4E27-B99F-9A18D03EE484.mp4

by FIFA

 

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

 

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

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Serena Williams Wimbledon Game

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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Serena Williams Wimbledon Game

https://lenslist.co/wp-content/uploads/2018/07/tenniswimbledon.mp4

by Wimbledon

 

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

 

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

 

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NBA 2K18

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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NBA 2K18

https://lenslist.co/wp-content/uploads/2018/02/Snap_SuccessStory_NBA2K_Lens_1.mp4

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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Bayer Leverkusen

Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.

The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team’s badge and lets fans paint their faces in the team’s colors.

 

 

Read more: Snapchat taps Germany’s Bundesliga fans with football lenses

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Bayer Leverkusen

https://lenslist.co/wp-content/uploads/2018/02/Bayern-Leverkusen-Lens.mp4

Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.

The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team’s badge and lets fans paint their faces in the team’s colors.

 

 

Read more: Snapchat taps Germany’s Bundesliga fans with football lenses

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Mountain Dew X NBA

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!

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Mountain Dew X NBA

https://lenslist.co/wp-content/uploads/2018/02/mtndew.mp4

by Mountain Dew

 

Fuel yourself with Mountain Dew and get ready for the match! The famous green-colored drink teamed up with NBA to turn your head into a basketball. Not good enough? Open your mouth and see yourself flying above the crowd. That’s what we call experience!