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Ritual of Holi

by Rituals Cosmetics

To promote the launch of their new Ritual of Holi line in the Netherlands and Germany, Rituals turned to Snapchat for a targeted, multi-product campaign including an Audience Lens, Snap Ads and a big in-store Snapcode Activation. When the colourful dust settled, it turned out to be one of the most successful Lens campaigns in the region to date and one of the highest play times in the Netherlands.

Read more: Rituals Cosmetics drives consideration in Netherlands and Germany with their Audience Lens

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Ritual of Holi

https://lenslist.co/wp-content/uploads/2019/10/Rituals_Lens2__full___1_.mp4

by Rituals Cosmetics

To promote the launch of their new Ritual of Holi line in the Netherlands and Germany, Rituals turned to Snapchat for a targeted, multi-product campaign including an Audience Lens, Snap Ads and a big in-store Snapcode Activation. When the colourful dust settled, it turned out to be one of the most successful Lens campaigns in the region to date and one of the highest play times in the Netherlands.

Read more: Rituals Cosmetics drives consideration in Netherlands and Germany with their Audience Lens

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Burberry Beauty

https://lenslist.co/wp-content/uploads/2019/10/ig-1318.mp4

by burberrybeauty

 

 
Inspired by fabrics showcased in the collection Burberry Spring/Summer 2020.

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Colgate Optic White

by Colgate & Snapchat

 

Colgate Optic White’s new whitening pen and toothpaste had a unique message to convey. They realized the best way to bring this message to life, was to make the experience of learning about the product fun, interactive and immersive. Against benchmarks of 12-15s, this lens delivered an average of 28s of playtime. Moreover, we know it was saved over 149k times.

Read more: Colgate Optic White Launch Exceeds All Expectations Across UAE and KSA

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Colgate Optic White

https://lenslist.co/wp-content/uploads/2019/10/Colgate-SnapAd-V1-1080x1920.mp4

by Colgate & Snapchat

 

Colgate Optic White’s new whitening pen and toothpaste had a unique message to convey. They realized the best way to bring this message to life, was to make the experience of learning about the product fun, interactive and immersive. Against benchmarks of 12-15s, this lens delivered an average of 28s of playtime. Moreover, we know it was saved over 149k times.

Read more: Colgate Optic White Launch Exceeds All Expectations Across UAE and KSA

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Avon

by Lens That

 

 

Ho, ho, ho! In the spirit of Christmas, Avon decided to launch a very special Facebook Camera Effect with main Christmas heroes – elf accompanied by a snowball with a snowman, Santa (or Mrs. Santa 🙂 ) and cute reindeer. Try it now and send Kisses for Christmas to your loved ones like our elf-influencers 🙂

 

Read more: Avon Case Study

 

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Avon

https://lenslist.co/wp-content/uploads/2019/02/Avon-Film.mp4

by Lens That

 

 

Ho, ho, ho! In the spirit of Christmas, Avon decided to launch a very special Facebook Camera Effect with main Christmas heroes – elf accompanied by a snowball with a snowman, Santa (or Mrs. Santa 🙂 ) and cute reindeer. Try it now and send Kisses for Christmas to your loved ones like our elf-influencers 🙂

 

Read more: Avon Case Study

 

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Olay

by Olay & Amazon

 

 

Olay used augmented reality to allow users to trial their different products. To close the purchase loop users could swipe up on the Lens to purchase the product directly from Amazon.

 

 

Source: Creative Spotlight: Olay + Amazon

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Olay

https://lenslist.co/wp-content/uploads/2018/09/P_G-OLAY-AMAZON-PRIME-LENS-US-trim-3.mp4

by Olay & Amazon

 

 

Olay used augmented reality to allow users to trial their different products. To close the purchase loop users could swipe up on the Lens to purchase the product directly from Amazon.

 

 

Source: Creative Spotlight: Olay + Amazon

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Clarisonic MIA

by NYLON

 

 

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

 

 

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Clarisonic MIA

https://lenslist.co/wp-content/uploads/2018/08/Clarisonic-MIA.mp4

by NYLON

 

 

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

 

 

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Covergirl

by Covergirl

 

 

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

 

 

Source: Creative Spotlight – Covergirl

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Covergirl

https://lenslist.co/wp-content/uploads/2018/09/Coty_Covergirl_Clean-Matte_Lens-Capture-1-1.mp4

by Covergirl

 

 

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

 

 

Source: Creative Spotlight – Covergirl

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L’Oréal Colorista

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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L’Oréal Colorista

https://lenslist.co/wp-content/uploads/2018/04/DE618178-3761-4744-AF2F-4866FB9D65EF.mp4

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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Wilkinson Sword

by The Social Partners

 

To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.

 

Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social

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Wilkinson Sword

by The Social Partners

 

To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.

 

Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social

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Urban Decay Vice Lipstick

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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Urban Decay Vice Lipstick

https://lenslist.co/wp-content/uploads/2018/05/media34.mp4

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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Semilac

by Lens That

 

 

Smokey eye, evening or daily make-up. Which one is the best for you? Or maybe you like all of them? Check out this colourful experience with SEMILAC Facebook Camera Effect and design your favourite look. Choosing make-up kit has never been that simple!

 

Read more: Semilac Case Study

 

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Semilac

https://lenslist.co/wp-content/uploads/2019/02/semilac.mp4

by Lens That

 

 

Smokey eye, evening or daily make-up. Which one is the best for you? Or maybe you like all of them? Check out this colourful experience with SEMILAC Facebook Camera Effect and design your favourite look. Choosing make-up kit has never been that simple!

 

Read more: Semilac Case Study

 

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L’Oreal

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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L’Oreal

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/loreal-1.mp4

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform