by Warner Bros. Pictures / Roadshow / OMD

To promote the upcoming release of Warner Bros. Pictures’ latest film, ‘The Meg’, Roadshow Films and OMD have partnered with Snapchat to create an Australian first underwater world lens.

Using Snapchat’s Sky Segmentation technology, the lens turns the user’s actual environment into an underwater experience, with a terrifying 75-foot-long shark known as the Megalodon – swimming straight for the screen.

Read more: Roadshow, OMD and Snapchat partner up to launch market first augmented reality lens

by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Pepsi

A special effect filter will superimpose a fizzing can of Pepsi Max Cherry on to users’ images and the interactive decal will then see the drink poured into the Snapchatter’s mouth upon movement. The animation will end with selfies being disrupted by a “surprising and unexpected” explosion of the fruit flavoured drink.

Read More: Fab News. Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

by One Green Bean

EA created this cool branded Snapchat lens for NBN for the launch of their second satellite, Sky Muster II via One Green Bean. Snapchat users were given the opportunity to “blast their face into space” using the lens over the course of the launch day. EA created the suit in CGI & the graphics & sourced the background imagery & sound effects for the Snapchat team to use to build the lens. Awesome to work with OGB and all the guys over at Snapchat. Really was a dream brief, fulfilling all our childhood astronaut fantasies.

Read More: EA. NBN Snapchat Lens

by CyreneQ

Walk inside a DC Superman comic book with this portal lens! This lens was announced as a DC Super Heroes Challenge winner.

Read more: DC Super Heroes Competition Winner Announced

by Hurts Donut Co.

Snapchat Lens created to celebrate the National Donut Day. The effect adds sprinkles on user’s face and was partof the contest commutations were participants stood a chance to win free dozens for an entire year!

by Mars Wrigley Confectionery U.S.

Snapchat Lens created to honor the #NationalCaramelDay. Check it out! #unsqaurecaramel

by German Ministry of Defense

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

by Pixel Chefs

Happy birthday Madiba from the team at Pixel Chefs! Unlock augmented reality Lens for 24 hours with the link below! Character by Dylon Fiala. Animation by Kym Fiala.