Discover

Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke

Discover

Call of Duty Snapchat Zombies Karaoke

by 72andSunny, Activision

 

Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.

 

Read more: Shorty Awards. Call of Duty®: Infinite Warfare – Snapchat Zombies Karaoke