by hbopolska

by HBO

check out this Snapchat Lens created for the premiere of the final season Game of Thrones TV series. It uses Snapchat’s body tracking to put a dragon on your shoulder! It was used by many actors starring in the show to make hype around the show even bigger.

by HBO

See the ice dragon landing on top of New York’s Flatiron Building and covering the whole thing in ice. This Lens is an example of Snapchat’s new “Landmarkers”— augmented reality effects tied to specific, well-known landmarks, like the Flatiron Building or the Eiffel Tower.

Read more: Snapchat’s new ‘Game of Thrones’ lens brings a massive ice dragon to New York

by HBO Polska

Choose one of Deadly Class characters, open your mouth and become an honourable member of King’s Dominion!

by HBO

For the show’s premiere on April 22, HBO and Kilter are partnering with Snapchat for Westworld-themed lenses—a world lens and a selfie lens—that includes “a bit of new tech from Snapchat,” according to Sabrina Caluori, svp of digital media and marketing at HBO. The selfie lens will let users include their name, a first for Snapchat, Caluori said.

Read more: Adweek. How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld