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German Ministry of Defense

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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German Ministry of Defense

https://lenslist.co/wp-content/uploads/2018/07/Bundeswehr-Ad-Example-1.mp4

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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The Voice of Germany

by The Voice of Germany

 

This is the Voice… of yourself! Put on the rockstar glasses and grab the mic to see how would it feel to be on that famous red stage. You can even see the reflection of the four chairs!

 

 

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The Voice of Germany

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0347.mp4

by The Voice of Germany

 

This is the Voice… of yourself! Put on the rockstar glasses and grab the mic to see how would it feel to be on that famous red stage. You can even see the reflection of the four chairs!

 

 

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Team Deutschland

by Team Deutschland

 

Germany’s Olympic team partnered up with Adidas to create this Facebook camera effect for the Winter Olympic Games in Pyeongchang.

 

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Team Deutschland

https://lenslist.co/wp-content/uploads/2018/03/team.mp4

by Team Deutschland

 

Germany’s Olympic team partnered up with Adidas to create this Facebook camera effect for the Winter Olympic Games in Pyeongchang.