by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Jinnie the Wew

Imagine the world is a one huge platofrm game! Draw the line of apples and then collect them as Crash Bandicoot would do it.

by ewrld

The game is simple, you never lose, you either win or learn! Use face expressions to give correct answers and challenge your friends to beat you!

by Lens That

Are you ready to face the nordic gods? Before you do, become a God of War and use your front camera to freeze your screen with northern ice. Then, flip your camera to test your combat skills with the mighty magical axe – Leviathan. Prove yourself worthy to bear it or give up and perish.

by Catalyst VR

Become a goalkeeper and defend as many shots as possible by moving your head!

by AliveNow Inc.

Become an astronaut fighting for your live! Move your face left/right to shoot down as many asteroids as you can within 30 seconds.

by Kevin Thornberry

A game of pool without cues, a table with pockets and balls? You can now try your skills in augmented reality on Snapchat!

Source: lensstudio.snapchat.com

by Kevin Thornberry

Try keeping up a ball on your head using movements of your eyebrows and your forehead in this Snapchat lens created by Kevin Thornberry.

Source: lensstudio.snapchat.com

by McDonald’s New Zealand

When two favorites collide… Cheeseburger Flavored Shaker Fries are here! The lens was created to rise awareness about the ongoing promotion in New Zealand. Play the game, go to McDonald’s and get your free shaker sachet with any large combo, available for a limited time!

by Motion Picture Artwork

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

Read more: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed ‘Uncle Drew’

by Wimbledon

The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?! Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

Read more: Celebrate the start of Wimbledon by playing tennis against Serena Williams on Snapchat

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

by TBWA\Chiat\Day New York

Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing.

The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac Gum flavors.

Read more: Snapchat Launches First-Ever Chew-Powered Snapchat Lens Games with Tic Tac Gum

by Shadow of War

Claim yourself as the Bright Lord in this amazing Snapchat lens created for the release of the game on Xbox One, PlayStation 4 and Microsoft Windows.

by EA

The Andromeda camera effect works with the Facebook Camera Effects Platform. Now you can easily show your allegiance to the Andromeda Initiative, and share your hard-earned APEX Multiplayer stats by using the new augmented reality effects in the APEX HQ App!

by Asda

Calling all Snapchat lovers! Step into our Christmas Imaginarium to see how many igloos you can smash with our Snapchat lens!

by King

Mobile and social game developer King partnered with Facebook to launch an interactive augmented reality Facebook camera effect based on popular match-three game Candy Crush Saga.

Read More: Adweek. King Launched an Immersive Facebook Camera Effect Based on Candy Crush Saga

by Lidl UK

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK. To support the launch of the game, the brand has partnered with national treasure Brian Blessed who stars in supporting social video content and voiceovers.

Read More: Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

by arara inc.

We all love sushi, no doubt about it. With this Facebook camera effect you will be able to eat all the sushi you want. Just open your mouth as fast as you can and enjoy!

by AliveNow Inc.

Another fun filter for the football fans. You’re the goalie and your job is to save as many penalties as you can. Move your head right and left to do so.

by AliveNow Inc.

Ride through the streets by moving your head left or right and try to avoid other vehicles.

by King

The first lens is “gamified,” asking users to move their heads to aim a magic wand with the goal of popping as many bubbles as they can before time runs out. The second lens, meanwhile, is augmented-reality-focused and features Stella, the game’s main character. With this lens, Snapchat users can move Stella around the screen and watch her cast spells.

Read More: Adweek. Bubble Witch 3 Saga Players Can Unlock Snapchat Lenses, Filters This Halloween

by Samsung

These snapchat geolenses allow users to animate their selfies with something other than the stock snapchat lenses. Along with unique animations, these geolenses also include the sponsoring brand’s logo and sometimes the companies products. The Samsung geolens Includes the Samsung virtual reality goggles that turn your phone into a virtual reality.

Read More: On The Line Social Media. Snapchat Lenses – Samsung Snapchat Geolens Game

by PlayStation

An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.

Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens

by Bethesda

With their AR effect Elder Scrolls Online gave their players opportunity to experience the game in Real Life. Mask was designed for 2 persons and allowed users to put themselves in the shoes of mighty warrior and his bear companion. Shaking heads made it possible to change the roles with amazing blue fire effect.

by Blizzard

Transform into a Demon Hunter with the #Legion @Snapchat lens!

by Lens That

Head bouncing made easy, sort of. Use your head as game controller to dodge the ball and be careful not to drop it. Challenge your friends with your highest score.

by Bethesda Game Studios

For the premiere on new edition Skyrim Bethesda decided to create a dedicated AR effect. Using it allowed the audience to put on the armor of powerful dragon slayer. The animation of freezing screen made the experience even better. FUS RO DAH!

by Spe3d

Play the Catch ‘Em All game with Huawei. Move your head to control the little robot and catch Kirin 970 systems, which are implemented in the new Huawei Mate 10!

by Universal Pictures Canada

Use the official Truth or Dare movie lens for a fun experience of the famous party game on Snapchat.

by KFC

Bite into the excitement!
Play the KFC game and compete with your friends for the highest score.

by CyreneQ

Remember the Japanese handheld digital pet from the nineties, Tamagotchi? If you’re feeling nostalgic, you can play it again, but this time, it’s on Snapchat!

Facebook Camera Effect created for all Clash Royale geeks in the world! Use it to emote your friends with 4 different face expressions. As you can see in this example AR technology can offer some great synergy with a gaming industry.