by Chris Chevalier

Support Knights Mons in a truly royal way! Open your mouth shouting to close a beaver and fight!

by dude.sg

“Made a penalty shootout game on instagram! Not sure if this would make it pass reviewers because it isn’t your typical face filter effect ig-ers love. The challenge here was making a game without Text or numbers. I replaced my initial score text with a trophy array, think it looks and works better this way. this is also my first AR game.” – dude.sg

by FIFA

On the days of the FIFA World Cup™ semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality Lens using 3D Bitmoji was available worldwide.

“We wanted to give fans something fun and unique for this edition of the FIFA World Cup,” commented Philippe Le Floc’h, FIFA Chief Commercial Officer. “In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends.”

Read more: FIFA and Snap team up for 2018 FIFA World Cup Russia™

Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.

The eight teams — Hamburger SV, Borussia Mönchengladbach, SV Werder Bremen, Hertha BSC, FC Schalke 04, Bayer 04 Leverkusen, Borussia Dortmund and Bayern Munich — each have their own lens, which features the team’s badge and lets fans paint their faces in the team’s colors.

Read more: Snapchat taps Germany’s Bundesliga fans with football lenses

by Snapchat

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

Read More: ESPN. Big European clubs release new Snapchat lenses

by Snapchat

The new lenses will allow fans to apply virtual club-themed face paint and also play a mini game in which they can head a football in real-time. Fans of Arsenal, Chelsea, Everton, Liverpool, Man City, PSG, Marseille, Bayern Munich, Dortmund, Juventus, Inter Milan, Atletico Madrid and Barcelona are all catered for.

Read More: ESPN. Big European clubs release new Snapchat lenses

by AliveNow Inc.

Another fun filter for the football fans. You’re the goalie and your job is to save as many penalties as you can. Move your head right and left to do so.

by Chicago Cubs

Sport teams and events go well with AR effects. That is a fact. After winning World Series in 2016 Chicago Cubs released celebration filter. It allowed all users to pop champagne bottle and celebrate remarkable victory.

by NAB

To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final.

Read More: Campaign Brief. NAB + Snapchat help fans become mini legends for Grand Final day via Clemenger, Melbourne – Campaign Brief Australia

by Borussia Dortmund

As one of the first football clubs in Europe, Borussia Dortmund is now represented with its own filter on the mobile messenger service Snapchat. The filter, which activates an application when it comes to juggling a ball as long as possible on the head, will in future be available to all BVB fans in and around the stadium (not only) on the match day as a local offer within the Snapchat app available.

by Pepsi Max UK

Pepsi Max UK developed a lens filled with both visual and sound effects! Listen to some classic Black Eyed Peas and see your multiplicated self while enjoying the UCL opening ceremony.

by Pixel Chefs

Draw a line to show Zabivaka, this year’s World Cup mascot, where to go with the ball.

by FIFA

FIFA collaborated with the social platform Facebook and developed a new Augmented Reality (AR) technology. Fans have a new way of showing their support for their teams.

Read More: FIFA and Facebook do business together. AR 3D mask app

by Chelsea FC

Unlock some FA Cup semi-final memories using this Snapchat lens!