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McCafe

by McCafe

 

 

McCafe used a Lens to drive user engagement and awareness to promote their Cold Brew Frappé and bring their message of Colder Than Cold Brew to life. The Lens featured many cool moments during the hot summer months to increase play time with users.

 

 

Source: Creative Spotlight McCafe

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McCafe

https://lenslist.co/wp-content/uploads/2018/09/McDonalds-Q2-McCafe-Lens-720.mp4

by McCafe

 

 

McCafe used a Lens to drive user engagement and awareness to promote their Cold Brew Frappé and bring their message of Colder Than Cold Brew to life. The Lens featured many cool moments during the hot summer months to increase play time with users.

 

 

Source: Creative Spotlight McCafe

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The food of the future

by Kabaq.io

 

The world will need to rethink its approach to food as the planet warms and the population grows towards an expected 9.7bn people in 2050. Several options are on the menu.To examine five possible futures of food, all you need is a smartphone with the Snapchat app.

 

Read more: The future of food, served up right here in augmented reality

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The food of the future

https://lenslist.co/wp-content/uploads/2018/07/Future-Food.mp4

by Kabaq.io

 

The world will need to rethink its approach to food as the planet warms and the population grows towards an expected 9.7bn people in 2050. Several options are on the menu.To examine five possible futures of food, all you need is a smartphone with the Snapchat app.

 

Read more: The future of food, served up right here in augmented reality

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McDonald’s Cheddar McMelt

by McDonald’s

 

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

 

Read more: Snapchat. Creative Spotlight. McDonald’s.

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McDonald’s Cheddar McMelt

https://lenslist.co/wp-content/uploads/2018/03/McCheddar_COmpressed.mp4

by McDonald’s

 

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

 

Read more: Snapchat. Creative Spotlight. McDonald’s.

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Cheerios

by General Mills

 

General Mills partnered with Snapchat to drive awareness for Honey Nut Cheerios on National Cereal Day.

 

Read more: Snapchat. Creative Spotlight. General Mills

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Cheerios

https://lenslist.co/wp-content/uploads/2018/03/General-Mills-Honey-Nut-Cheerios-converted-with-Clipchamp.mp4

by General Mills

 

General Mills partnered with Snapchat to drive awareness for Honey Nut Cheerios on National Cereal Day.

 

Read more: Snapchat. Creative Spotlight. General Mills

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KFC Zinger

by KFC

 

By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.

 

Read More: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation

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KFC Zinger

https://lenslist.co/wp-content/uploads/2018/02/SC_KFC_Lens.mp4

by KFC

 

By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.

 

Read More: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation

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Wendy’s Bacon Queso Burger

by Wendy’s

 

To promote their new Bacon Queso Burger, Wendy’s created Queso Buddy, a fun Lens for two that features queso eye lasers.

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Wendy’s Bacon Queso Burger

https://lenslist.co/wp-content/uploads/2018/02/Wendys2.mp4

by Wendy’s

 

To promote their new Bacon Queso Burger, Wendy’s created Queso Buddy, a fun Lens for two that features queso eye lasers.

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Lay’s

by Lay’s

 

Try the new flavours of Lay’s – even if you’re dieting RN, you can try them in AR! Have you seen a head band made out of chips? Now you can get one together with some other crazy ones, all it takes is a tap!

 

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Lay’s

https://lenslist.co/wp-content/uploads/2018/04/Lays.mp4

by Lay’s

 

Try the new flavours of Lay’s – even if you’re dieting RN, you can try them in AR! Have you seen a head band made out of chips? Now you can get one together with some other crazy ones, all it takes is a tap!

 

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SUSHI FIGHTER

by arara inc.

 

We all love sushi, no doubt about it. With this Facebook camera effect you will be able to eat all the sushi you want. Just open your mouth as fast as you can and enjoy!

 

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SUSHI FIGHTER

https://lenslist.co/wp-content/uploads/2018/06/segment-video-2-2-1.mp4

by arara inc.

 

We all love sushi, no doubt about it. With this Facebook camera effect you will be able to eat all the sushi you want. Just open your mouth as fast as you can and enjoy!

 

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Taco Bell Cinco De Mayo

by Taco Bell

 

Sponsored National Lens that turns Snapchatters into Taco Bell’s most iconic product. On average, Snapchatters spent 24 seconds with the Lens, generating nearly 12.5 years’ worth of play in a single day. Not only did Snapchatters interact with the Lens, but they also sent it widely to their friends. Together, Taco Bell and Snapchat made history, garnering 224 million views for the campaign — the most for any Snapchat Lens to date.

 

Read More: Adweek. Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

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Taco Bell Cinco De Mayo

https://lenslist.co/wp-content/uploads/2018/05/IMG-3227.TRIM_.mov

by Taco Bell

 

Sponsored National Lens that turns Snapchatters into Taco Bell’s most iconic product. On average, Snapchatters spent 24 seconds with the Lens, generating nearly 12.5 years’ worth of play in a single day. Not only did Snapchatters interact with the Lens, but they also sent it widely to their friends. Together, Taco Bell and Snapchat made history, garnering 224 million views for the campaign — the most for any Snapchat Lens to date.

 

Read More: Adweek. Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

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Birds Eye

by Birds Eye

 

The sponsored lens campaign celebrates the Golden Jubilee of the brand. Birds Eye is making its way to Snapchat for its first sponsored lens campaign to mark Captain Birds Eye’s Golden Jubilee. The lens will turn users into Captain Birds Eye himself, while friends will be transformed into a fish finger.

 

Read more: Marketing Week. Birds Eye looks to maintain brand relevance as it celebrates Captain’s 50th anniversary

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Birds Eye

by Birds Eye

 

The sponsored lens campaign celebrates the Golden Jubilee of the brand. Birds Eye is making its way to Snapchat for its first sponsored lens campaign to mark Captain Birds Eye’s Golden Jubilee. The lens will turn users into Captain Birds Eye himself, while friends will be transformed into a fish finger.

 

Read more: Marketing Week. Birds Eye looks to maintain brand relevance as it celebrates Captain’s 50th anniversary

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Walkers Crisps

by Walker Crisps

 

The sponsored Snapchat lens was a particular success. Launched for one day during the Champions League, over 6.3 million Snapchat users engaged with the lens, including Reggie Yates.

 

Read more: We Are Social. Snap, Share, Crunch

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Walkers Crisps

https://lenslist.co/wp-content/uploads/2018/09/yG57YYX3DGGM6ozo.mp4

by Walker Crisps

 

The sponsored Snapchat lens was a particular success. Launched for one day during the Champions League, over 6.3 million Snapchat users engaged with the lens, including Reggie Yates.

 

Read more: We Are Social. Snap, Share, Crunch

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Hardee’s Sliders

by Fishermen Labs

 

For our most recent lens, we worked with CKE (Carl’s Jr. & Hardee’s) to help promote their new charbroiled sliders (nomz). Makes us wanna say “wee!”. Across the two weeks of the campaign, CKE’s lenses were used in over 300,000 snaps and wracked up almost 2 million views. The lens placement in the Snapchat camera carousel produced over 8 million impressions.

 

Read more: Dribbble. Snapchat Lens – AR

 

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Hardee’s Sliders

https://lenslist.co/wp-content/uploads/2018/04/Hardees.mp4

by Fishermen Labs

 

For our most recent lens, we worked with CKE (Carl’s Jr. & Hardee’s) to help promote their new charbroiled sliders (nomz). Makes us wanna say “wee!”. Across the two weeks of the campaign, CKE’s lenses were used in over 300,000 snaps and wracked up almost 2 million views. The lens placement in the Snapchat camera carousel produced over 8 million impressions.

 

Read more: Dribbble. Snapchat Lens – AR

 

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Magic is real

by Just Eat UK

 

Just Eat UK launched a Facebook Camera Effect where you can see yourself eating 3 of the most beloved dishes existing – pizza, burgers and sushi. Sounds like magic is real!

 

 

 

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Magic is real

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0338.mp4

by Just Eat UK

 

Just Eat UK launched a Facebook Camera Effect where you can see yourself eating 3 of the most beloved dishes existing – pizza, burgers and sushi. Sounds like magic is real!

 

 

 

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Kraft Mac & Cheese

by Kraft

 

Kraft’s Mac & Cheese Lens got Snapchatters catching virtual macaroni in their mouths for an average of 20 seconds, generating a 13% lift in purchase intent.

 

Read more: Snapchat Success Stories. Kraft

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Kraft Mac & Cheese

by Kraft

 

Kraft’s Mac & Cheese Lens got Snapchatters catching virtual macaroni in their mouths for an average of 20 seconds, generating a 13% lift in purchase intent.

 

Read more: Snapchat Success Stories. Kraft

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Kit Kat

by Kit Kat

 

Hungry for some Kit Kat? Munch on some with this Snapchat lens!

 

 

 

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Kit Kat

by Kit Kat

 

Hungry for some Kit Kat? Munch on some with this Snapchat lens!

 

 

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Grand Chicago Classic

by McDonald’s

 

Sesame bread, grilled beef, two slices of melted cheese, crisp red onion rings and tomato slice with salad. That’s not all that comes in the McDonald’s burger, Grand Chicago Classic. There’s also a Snapchat lens!

 

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Grand Chicago Classic

https://lenslist.co/wp-content/uploads/2018/04/Mcdonalds.mp4

by McDonald’s

 

Sesame bread, grilled beef, two slices of melted cheese, crisp red onion rings and tomato slice with salad. That’s not all that comes in the McDonald’s burger, Grand Chicago Classic. There’s also a Snapchat lens!