Posts tagged with fast

KFC Zinger

by KFC

 

By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.

 

Read More: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation

Taco Bell Cinco De Mayo

by Taco Bell

 

Sponsored National Lens that turns Snapchatters into Taco Bell’s most iconic product. On average, Snapchatters spent 24 seconds with the Lens, generating nearly 12.5 years’ worth of play in a single day. Not only did Snapchatters interact with the Lens, but they also sent it widely to their friends. Together, Taco Bell and Snapchat made history, garnering 224 million views for the campaign — the most for any Snapchat Lens to date.

 

Read More: Adweek. Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times