McCafe used a Lens to drive user engagement and awareness to promote their Cold Brew Frappé and bring their message of Colder Than Cold Brew to life. The Lens featured many cool moments during the hot summer months to increase play time with users.
Read more: Creative Spotlight McCafe
Posts tagged with creative spotlight
by Miller Lite
Miller Lite used the power of augmented reality to celebrate Independence day on Snapchat by turning Snapchatters into a 4th of July mascot.
Source: Creative Spotlight: Miller Lite
Pepsi Canada made a splash with one of the largest Lens activations in Snapchat history, printing exclusive illustrated Snapcodes across all its 20oz bottles and 12 pack cartons.