by Dove

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

by NYLON

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

by Covergirl

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

Source: Creative Spotlight – Covergirl

by Maybelline

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.