by Colgate & Snapchat
Colgate Optic White’s new whitening pen and toothpaste had a unique message to convey. They realized the best way to bring this message to life, was to make the experience of learning about the product fun, interactive and immersive. Against benchmarks of 12-15s, this lens delivered an average of 28s of playtime. Moreover, we know it was saved over 149k times.