Last Christmas, Vodafone partnered with Snapchat on a Lens that “cracked up” over 8 million Snapchatters.

Read More: Snapchat. Vodafone

by M&M’s

The M&M’s Santa Clause Christmas snapchat lens filter turns you into the Santa Claus. The lens gives you a Santa hat and the iconic white Santa beard. Along the border of the filter is some garland with strands of M&M themed Christmas lights.

Read more: M&M’s Santa Clause Christmas Snapchat Lens Filter 2016

by Foot Locker

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

Read More: The Drum. Foot Locker: Snapchat unboxing lens by BBDO New York

by Blizzard

For the launch of the new expansion of World of Warcraft Blizzard created Snapchat Lens that uses both front and rear camera. Point the camera on your face and decide, if you support Horde or Alliance. Switch it and tap on the screen to defeat mighty enemies!

Read more: Battle for Azeroth Snapchat Filters – Void Elf and Orc

by Pepsi

A special effect filter will superimpose a fizzing can of Pepsi Max Cherry on to users’ images and the interactive decal will then see the drink poured into the Snapchatter’s mouth upon movement. The animation will end with selfies being disrupted by a “surprising and unexpected” explosion of the fruit flavoured drink.

Read More: Fab News. Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push