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Dove Shower Foam Filter

by Dove

 

 

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

 

 

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Dove Shower Foam Filter

https://lenslist.co/wp-content/uploads/2018/08/dove.mp4

by Dove

 

 

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

 

 

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Clarisonic MIA

by NYLON

 

 

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

 

 

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Clarisonic MIA

https://lenslist.co/wp-content/uploads/2018/08/Clarisonic-MIA.mp4

by NYLON

 

 

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

 

 

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Covergirl

by Covergirl

 

 

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

 

 

Source: Creative Spotlight – Covergirl

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Covergirl

https://lenslist.co/wp-content/uploads/2018/09/Coty_Covergirl_Clean-Matte_Lens-Capture-1-1.mp4

by Covergirl

 

 

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

 

 

Source: Creative Spotlight – Covergirl

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L’Oréal Colorista

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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L’Oréal Colorista

https://lenslist.co/wp-content/uploads/2018/04/DE618178-3761-4744-AF2F-4866FB9D65EF.mp4

by L’Oréal

 

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

 

 

 

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Nivea Urban Skin Detox

by Nivea

 

Urban stress, smog, rush? Let go of your skin with the NIVEA URBAN SKIN line, which will provide urban detox, an innovative care tailored to your urban style and pace of life. Try out this Snapchat lens as well!

 

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Nivea Urban Skin Detox

https://lenslist.co/wp-content/uploads/2018/04/Nivea.mp4

by Nivea

 

Urban stress, smog, rush? Let go of your skin with the NIVEA URBAN SKIN line, which will provide urban detox, an innovative care tailored to your urban style and pace of life. Try out this Snapchat lens as well!

 

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Urban Decay Vice Lipstick

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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Urban Decay Vice Lipstick

https://lenslist.co/wp-content/uploads/2018/05/media34.mp4

by Urban Decay Cosmetics

 

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

 

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

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L’Oreal

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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L’Oreal

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/loreal-1.mp4

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

 

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

 

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Ink Me

by Rimmel London

 

Rimmel Lond created Facebook camera effect that allows you to put ornaments on your face. Simply choose the spot where you want to place them and have fun!

 

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Ink Me

https://lenslist.co/wp-content/uploads/2018/06/segment-video-1.mp4

by Rimmel London

 

Rimmel Lond created Facebook camera effect that allows you to put ornaments on your face. Simply choose the spot where you want to place them and have fun!

 

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Royal Week

by essie

 

For Royal Week Essie created a Facebook camera effect that will allow you try some great outfits. Tap on the screen to change them and enjoy!

 

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Royal Week

https://lenslist.co/wp-content/uploads/2018/06/segment-video-2-2.mp4

by essie

 

For Royal Week Essie created a Facebook camera effect that will allow you try some great outfits. Tap on the screen to change them and enjoy!

 

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Valentine’s Day

by Beauty and the Beast Movie

 

Lens created by Luke Evans for the premiere of Beauty and the Beast.

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Valentine’s Day

by Beauty and the Beast Movie

 

Lens created by Luke Evans for the premiere of Beauty and the Beast.

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National Lipstick Day

by Maybelline

 

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.

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National Lipstick Day

https://lenslist.co/wp-content/uploads/2018/09/QxoZyqqWFjKvJSRh.mp4

by Maybelline

 

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.

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Fenty Beauty by Rihanna

Brace yourself: Rihanna just launched yet another product in connection with her Fenty Beauty empire. Before you freak out, it is NOT of the makeup, skincare, or fragrance variety! It’s a camera effect that lets you try on RiRi’s favorite Fenty highlighter, and it rules.

 

Read More: Elite Daily: How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

 

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Fenty Beauty by Rihanna

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0632.mp4

Brace yourself: Rihanna just launched yet another product in connection with her Fenty Beauty empire. Before you freak out, it is NOT of the makeup, skincare, or fragrance variety! It’s a camera effect that lets you try on RiRi’s favorite Fenty highlighter, and it rules.

 

Read More: Elite Daily: How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

 

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Beauty Plus

Try this Facebook Camera Effect on to see yourself in a cute donut headband. When you open your mouth, three stuffed animals pop up on the screen to get into your selfie!

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Beauty Plus

https://new.lenslist.co/wordpress/wp-content/uploads/2018/01/IMG_0312.mp4

Try this Facebook Camera Effect on to see yourself in a cute donut headband. When you open your mouth, three stuffed animals pop up on the screen to get into your selfie!

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Rimmel London

by Holition

“The Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to cycle through four different Rimmel eyeliner looks on their faces. They can then take a photo of their favorite style and share it to Facebook Stories.”

 

Read More: Rimmel London uses Facebook’s Camera Effects to grow the audience for its AR ‘try-on’ concept

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Rimmel London

by Holition

“The Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to cycle through four different Rimmel eyeliner looks on their faces. They can then take a photo of their favorite style and share it to Facebook Stories.”

 

Read More: Rimmel London uses Facebook’s Camera Effects to grow the audience for its AR ‘try-on’ concept

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Neutrogena

by Neutrogena

 

Neutrogena created a Light Therapy Acne Mask that brings the dermatologist office to your beauty cabinet. The beauty brand wanted an approachable way to show how the clinical LED technology clears acne and combats the causes of breakouts to keep skin healthy. To raise awareness and boost sales among Canadian females 13-24, Neutrogena wanted to tap Snapchat’s interactive ad experiences to let young beauty fans try before they buy.

 

Read more: Snapchat Success Stories. Neutrogena saw a 5 point lift in action intent for its Light Therapy Mask with Snapchat

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Neutrogena

https://lenslist.co/wp-content/uploads/2018/03/Neutrogena_Lens.mp4

by Neutrogena

 

Neutrogena created a Light Therapy Acne Mask that brings the dermatologist office to your beauty cabinet. The beauty brand wanted an approachable way to show how the clinical LED technology clears acne and combats the causes of breakouts to keep skin healthy. To raise awareness and boost sales among Canadian females 13-24, Neutrogena wanted to tap Snapchat’s interactive ad experiences to let young beauty fans try before they buy.

 

Read more: Snapchat Success Stories. Neutrogena saw a 5 point lift in action intent for its Light Therapy Mask with Snapchat