by Dove

Dove used the power of augmented reality and AR Studio to conduct a contest. Upon using the camera effect users were covered with foam. Saving and submitting videos allowed all fans to take part in the contest, where the prize was year’s supply of Dove’s Cosmetics!

by NYLON

Immerse yourself in an exclusive Clarisonic AR experience, an extension of The Pore, which launched at this year’s first-ever NYLON’s Beauty Innovator Awards. Take control of the future of your skin!

by Covergirl

CoverGirl used the power of augmented reality to drive trial of their clean matte products.

Source: Creative Spotlight – Covergirl

by L’Oréal

Blue, violet, pink or blonde hair today? You don’t have to worry nor about the tiring experience that is hair dying, nor if the final result is gonna suit you – you can try it all out on Snapchat.

by Nivea

Urban stress, smog, rush? Let go of your skin with the NIVEA URBAN SKIN line, which will provide urban detox, an innovative care tailored to your urban style and pace of life. Try out this Snapchat lens as well!

by Urban Decay Cosmetics

The objective was to create a Snapchat lens to promote the launch of Urban Decay’s new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

Read More: Shorty Awards. Urban Decay Vice Lipstick Snapchat Lens

“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”

Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform

by Rimmel London

Rimmel Lond created Facebook camera effect that allows you to put ornaments on your face. Simply choose the spot where you want to place them and have fun!

by essie

For Royal Week Essie created a Facebook camera effect that will allow you try some great outfits. Tap on the screen to change them and enjoy!

by Beauty and the Beast Movie

Lens created by Luke Evans for the premiere of Beauty and the Beast.

by Maybelline

Ready to add single-stroke color intensity to every selfie? Introducing Maybelline’s newest Loaded Bolds Lens for Snapchat. See yourself with bold, bright lips — just in time for National Lipstick Day. Just add Maybelline on Snapchat for a fun surprise.

Brace yourself: Rihanna just launched yet another product in connection with her Fenty Beauty empire. Before you freak out, it is NOT of the makeup, skincare, or fragrance variety! It’s a camera effect that lets you try on RiRi’s favorite Fenty highlighter, and it rules.

Read More: Elite Daily: How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

Try this Facebook Camera Effect on to see yourself in a cute donut headband. When you open your mouth, three stuffed animals pop up on the screen to get into your selfie!

by Holition

“The Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to cycle through four different Rimmel eyeliner looks on their faces. They can then take a photo of their favorite style and share it to Facebook Stories.”

Read More: Rimmel London uses Facebook’s Camera Effects to grow the audience for its AR ‘try-on’ concept

by Neutrogena

Neutrogena created a Light Therapy Acne Mask that brings the dermatologist office to your beauty cabinet. The beauty brand wanted an approachable way to show how the clinical LED technology clears acne and combats the causes of breakouts to keep skin healthy. To raise awareness and boost sales among Canadian females 13-24, Neutrogena wanted to tap Snapchat’s interactive ad experiences to let young beauty fans try before they buy.

Read more: Snapchat Success Stories. Neutrogena saw a 5 point lift in action intent for its Light Therapy Mask with Snapchat