Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant’Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.
Posts tagged with auto
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and has become Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.
Read more: Porsche.com – Taycan Models
The BMW Vision iNEXT is fully electric, fully connected and offers highly autonomous driving and can be a place of relaxation, interaction, entertainment or concentration – the possibilities are as manifold as the occupants’ needs.
Volkswagen and Snapchat teamed up to drive awareness and engagement for the ‘Felices los 3’ campaign in Spain, which promotes a new leasing model that is shared between two friends.
Mercedes Benz created three effects which let you feel like you’re inside bolide of Rudolf Caracciola, Juan Manuel Fangio, and Lewis Hamilton, alluding to different eras of F1 racing.
“Mercedes-Benz has launched a global campaign to inspire people to #PlayByYourRules for the launch of the fun, sporty CLA Coupé. Created by antoni_garage in Berlin, the campaign includes a full-length online film, a print campaign, website, and the first branded Instagram AR filter from an automotive brand. Mercedes Benz is one of the few brands to participate in Instagram’s closed current beta programme.”
Read more: Mercedes-Benz Wants You to ‘Play by Your Rules’ in Cinematic Campaign
by Atomic Digital Design
In this project Messenger Bot lets us jump straight into the AR effect and customize your car. What is cool you can see it both from outside and from driver perspective. After your customization is completed you can generate a code that can be typed into the bot to see the price for the vehicle, book a test drive or see more details.
Try it here!
by BMW & Snapchat
In partnership with Snapchat, BMW used Lens Studio to create the first augmented trial experience on Snapchat that allows Snapchatters to interact and play with an AR version of the car before considering buying it. Unlock the power of play for your brand today.
Read More: Adage. BMW test drives Snapchat lenses in first 3D car ad & The Drum. BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens
by KIA Motors America
Kia took the opportunity that is bringing AR to Messenger by Facebook – see what their cars would look like in your backyard or in your living room, thanks to augmented reality!
Read more: F8 2018: Sharing to Stories, AR Camera Effects, Oculus Go and More Highlights from Day 1
The theme of the lens is “Jeep Hair Don’t Care,” which is a phrase that car owners use to describe their hair flying around with the top down. The Snapchat lens shows users driving a car and when someone raises their eyebrows, the lens triggers hair to fly across the screen.
Read More: Adweek. Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You’re Driving With the Top Down