Bacardi Limited is the largest American privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels.
Posts tagged with alcohol
by Miller Lite
Miller Lite used the power of augmented reality to celebrate Independence day on Snapchat by turning Snapchatters into a 4th of July mascot.
Source: Creative Spotlight: Miller Lite
by Bud Light
Bud Light leveraged Snapchat and the NFL on Snap to connect with their audience with new, engaging, and innovative formats throughout the season.
Over the course of the 2017-2018 NFL Season, Bud Light partnered with Snapchat to reimagine and evolve its NFL Sponsorship and role as “The Official Beer of the NFL.”
Read more: Bud Light – creative spotlight
by Chris Rivers
“I took a stab at bringing this Orioles branded beer can to life. Working with so many clients in the food/beverage and sports industries, I decided to do some experimenting with product augmentation. This effect was achieved using Procreate on my iPad to do the initial drawings, After Effects to handle tweens, and scripting in AR Studio to handle timing/target tracker use.” – Chris Rivers
Malibu is sponsoring Snapchat lenses and geofilters that correspond with special events, including National Piña Colada Day on July 10, a solar eclipse on August 11 and music festivals such as Tortuga, Stagecoach, Neon Desert, Hangout and Route 91. Snapchat users over the age of 21 can unlock the sponsored content by getting a Snapcode at participating bars and at pop-up Malibu Rum Beach Houses across the country.
by Bud Light
In the last year, Snapchat has made a number of AR launches, including branded 3D World Lenses, where users can place 3-D avatars into snaps. Bud Light was the first to test this, according to Snapchat, making a character that appeared in a commercial running at the time (a vendor selling the beer) virtual.
Read more: Digiday. The year in Snapchat advertising