Starbucks: Pumpkin Spice Latte

by Manning Gottlieb OMD

 

We captured the attention of our audience by drawing on our Supers Fans’ terminology for their Pumpkin Spice Latte love. This was translated to visual language and seeded across social channels to tease our PSL Snapchat execution that people couldn’t resist.

 

Read More: The Drum Social Buzz Awards. Who’s Your Pumpkin Head?