by Rituals Cosmetics

To promote the launch of their new Ritual of Holi line in the Netherlands and Germany, Rituals turned to Snapchat for a targeted, multi-product campaign including an Audience Lens, Snap Ads and a big in-store Snapcode Activation. When the colourful dust settled, it turned out to be one of the most successful Lens campaigns in the region to date and one of the highest play times in the Netherlands.

Read more: Rituals Cosmetics drives consideration in Netherlands and Germany with their Audience Lens