Play by your Rules

by Mercedes-Benz

 

 

“Mercedes-Benz has launched a global campaign to inspire people to #PlayByYourRules for the launch of the fun, sporty CLA Coupé. Created by antoni_garage in Berlin, the campaign includes a full-length online film, a print campaign, website, and the first branded Instagram AR filter from an automotive brand. Mercedes Benz is one of the few brands to participate in Instagram’s closed current beta programme.”

 

Read more: Mercedes-Benz Wants You to ‘Play by Your Rules’ in Cinematic Campaign