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Nuit Blanche

by adidasparis
 
 
Saturday 10th of October was ‘La Grande Traversée’ the running event organized by adidas and Ville de Paris. For the occasion, @atomicdigital.design and mReality Design designed the augmented reality effect available both on Snapchat and Instagram.

See more: YouTube – mR adidas Nuit Blanche Paris making of
 

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