by Ice Breakers
We focused on new mobile and social tools to help us naturally fit into the conversations millennials are already having with their friends. With Hershey’s first ever Snapchat lens that lets you turn yourself into the Ice Breakers Unicorn, we are aligning our brand in a relevant way to help foster the conversation around celebrating your inner unicorn on National Unicorn Day.
Read more: The Hershey Company. Unleashing Millenials' Inner Unicorns
