by Gucci
 
 
Snapchat has launched the first campaign using its new ‘Shoppable AR’ technology – AR shoe ‘try-on’ filter, created with luxury brand Gucci. In two different lenses (men/women) Gucci featured four pairs of sneakers. What is more users are enable to purchase the shoes via a ‘SHOP NOW’ button.

Read more: Snapchat launches new shoppable AR ‘try-on’ campaign with Gucci Shoes