by e.l.f. Cosmeticse.l.f. Cosmetics, the makeup brand of choice for Gen Z¹ and known for its clean, vegan, cruelty-free and Fair Trade Certified™ products, collaborated with Snapchat to launch its new Power Grip Primer through an engaging AR Lens campaign. e.l.f. used Snapchat's AR technology to immerse you in a poolside getaway experience while showcasing the new primer.