As Cadbury wanted to reach as many eyeballs as possible, Hrdlickova opted to create three different lenses for the Crunchie campaign. In keeping with the bar’s “Get That Friday Feeling” tagline, these were released to users over the last three Fridays in May. The brand had been aiming for a total of 10 million views for the lenses. Its first, which morphed usersâ€™ faces into a golden disco ball, attracted 9 million views. Cadbury does not yet have data for the other two, but initial signs indicate they also performed well.
Read more: Digiday. What Cadbury learned spending half of one brand’s digital budget on Snapchat