Crunchie filter

by Cadbury As Cadbury wanted to reach as many eyeballs as possible, Hrdlickova opted to create three different lenses for the Crunchie campaign. In keeping with the bar’s “Get That Friday Feeling” tagline, these were released to users over the last three Fridays in May. The brand had been aiming for a total of 10 million views for the lenses. Its first, which morphed users’ faces into a golden disco ball, attracted 9 million views. Cadbury does not yet have data for the other two, but initial signs indicate they also performed well. Read more: Digiday. What Cadbury learned spending half of one brand’s digital budget on Snapchat

Crunchie filter camera

This is new augmented reality filter Crunchie belonging to Instagram AR Filters. This AR Filter has the number 2057. It comes from our AR Face Filters and has interactive elements. If you want to own AR Filter feel free to contact us!