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by dior
To simplify the shopping journey, Dior introduced a Snapchat Try-On AR Experience featuring the new B35 NXXT Sneakers. The Lens showcases a realistic 3D model of the product and lets users switch to the front camera to virtually try on the sneakers in real time. By combining accessibility with innovation, Dior brings its luxury offering closer to users, making high-end fashion more interactive and approachable.